Ford Offers $10k Discount on Leases for Slow Selling Focus EV
January 25, 2013 8:48 AM
comment(s) - last by
$10,750 discount includes $7,500 federal tax credit
Electric vehicles aren't exactly selling in droves for automakers around the world. Many of today’s highly efficient gasoline-engine vehicles are offering such high fuel efficiency ratings that it makes little sense to pay the extra money for hybrids or EV for many consumers (that is unless you
live in California
Ford is trying to get customers to lease its Focus EV electric vehicle and is offering significant discounts to land buyers. Ford has announced that it has dropped the base price of the Focus EV by $2,000 on cash purchases. Ford is also offering as much is $10,750 off the cost of a three-year lease.
Ford also plans to offer 1.9% financing on the Focus EV if purchased through Ford Motor Credit. The Focus EV didn't have a good 2012 with Ford selling only 685 of 1,627 vehicles it built. That sales rate made the Focus EV one of the
in the industry.
Ford isn't alone in having to discount its electric vehicles to get consumers more interested; Nissan also recently dropped the price of its 2013 Leaf by 18%. The Leaf now
starts at $28,800
and Nissan is offering new incentives to help boost sales.
"We certainly are not in a situation where we have to completely discount but we do have to respond to competitive pressures," Ford spokesman Wes Sherwood said. "We're not anywhere close where Nissan has gone with the Leaf."
The Ford lease offer is on Red Carpet leases if buyers take retail delivery by April 1. If the buyer meets those conditions, they will receive $10,750 off (a figure which includes the $7,500 federal tax credit).
The MSRP for the Focus EV base model is $39,995, while the new price for cash purchases is $37,995.
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RE: high sticker
1/25/2013 12:08:02 PM
Right now, for the vast majority of people, such vehicles don't make sense at any price. Certainly not at prices that have them compete with conventional compact cars and small sedans.
I don't honestly know what, say, a typical Ford Escort-type of car sells for. Let's say it's $15k. At that price, a hybrid would probably have to be $10k to get truly average people (i.e. not the minority hybrid/EV fanatics) to consider it as an alternative. And an EV, with all the pain-in-the ass it is? Probably $5k.
Which of course are ridiculously tiny numbers for which those cars could never be sold. Ergo...give up. Stop trying to shove the stupid things down the public's throat. There's no case in which a conventional, highly fuel-efficient small ICE car isn't a vastly better choice.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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