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  (Source: Goodfon)
Apple's profit is flat due to higher manufacturing costs

While Apple managed to surpass analysts' profit forecasts for the fiscal 2013 first quarter, the company's stock took a tumble as investors worry over Apple's ability to maintain steady growth with new products.

Apple reported a revenue of $54.5 billion for the quarter ended December 29, 2012, compared to $46.33 billion in the year-ago quarter. The tech giant just missed analyst expectations of $54.73 billion.

Apple also earned a net profit of $13.1 billion ($13.81 a share) compared to $13.1 billion ($13.87 a share) a year ago. Profit clearly remained pretty flat, but it exceeded analysts' expectations of $13.44 a share.

The iDevice maker also noted that it had record iPhone sales for the quarter at 47.8 million (compared to 37 million in the year-ago quarter). It also had an uptick in iPad sales, from 15.4 million in the year ago quarter to 22.9 million in the most recent quarter.

“We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” said Tim Cook, Apple’s CEO. “We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.”

While Apple did okay for the quarter, investors are concerned with the company's flat profit due to higher manufacturing costs and also worry whether Apple can keep up its momentum with product popularity. Many new devices are hitting the market at lower prices and offer newer, better features. For instance, the iPad's market share was bested by Google's Nexus 7 tablet in Japan mainly due to cost differences.

Apple's stock has lost nearly 25 percent of its value since September 2012 ($170 billion in market value).

In after-hours trading today, Apple's stock fell over 10 percent.

Looking forward to fiscal 2013 second quarter, Apple expects a revenue of between $41 billion and $43 billion.

Earlier this month, it was reported that Apple had cut iPhone screen and component orders by 50 percent for the first quarter of 2013.

Source: Apple

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RE: Key:
By Tony Swash on 1/24/2013 11:52:46 AM , Rating: 0
I don't think Apple faltered so much as everyone else caught up. Once there's feature parity, Apple can't command a luxury price.

That's a common , and no doubt for some reassuring, myth. Read this article from Asymco published today.

In it Horace Dediu explains that in the latest quarterly report Apple changed how it reports product revenues. In previous quarters the iPhone and iPad were reported including accessory revenues while iPod accessories were reported under “Music” revenues. Because that accessory revenue was not counted in iPhone revenues in this quarter it appeared that revenue per unit went down. The iPhone obtained about $642 revenue/unit in the just reported quarter, that compares slightly lower with last year’s $659/unit. However, the latest quarter is on the new basis. On a re-stated basis, without the extra revenue from accessories, the iPhone “ASP” (Average Selling Price) from a year ago becomes $646 which is almost exactly the same as the current quarter. The iPhone “ASP erosion” therefore goes from 2.6% to only 0.7%.

If you look at the adjusted historical ASP charts adjusted for the accounting change you can see that the iPhone ASP has been essentially flat and the same since 2008.

It appears there is no price erosion of the iPhone.

What has happened is that Apple invested heavily in capital expenditure, almost certainly to retool in the supply chain for the new and demanding manufacturing techniques required when it refreshed 80% of it's product line with new models in the last few months. This growth of capital expenditure by Apple has been tracked and heavily analysed by Horace Dediu for many months over several articles which are well worth reading and which you can find on his site.

RE: Key:
By Wererat on 1/24/2013 12:16:51 PM , Rating: 2
I'm not saying Apple has changed its selling price; it's just that the other guys now have feature parity (with quibbling, and I'm not interested in the quibbling) at an equal or better price. Basically, "roughly rectangular phone thing with apps you press a touchscreen to use, a high-dpi screen, and a variety of sensors" is ubiquitous.

This puts them in a position to either offer something new or drop prices. They haven't yet, but they must. $642, $659, whatever; they're now competing against a $299 Nexus phone (that nobody can buy, admittedly).

Personally I'm off the map on this one; I'm already bored with the whole "app" universe and everyone bipping away at tiny screens. Get on with the direct ocular interface already.

RE: Key:
By retrospooty on 1/24/2013 2:25:19 PM , Rating: 2
Beyond feature parity, there is another thing to note...

"Apple is now officially growing slower than its market"

In a growing market, Apple is growing slower than the market. RIM's #'s were growing until 2011 as well years past the point where they were "aced"... It takes mainstream consumers time to catch on, but they do... Mac sales are down 21% as well while PC is down 6%.

So in a growing market, Apple is being out-grown, and in a shrinking market Apple is shrinking faster than the market.

As it is now, Apple keeps bumping up the speed, but not really giving anything new as far as features. The last major innovation was the initial iPhone in 2007, and IOS is stagnating... As mentioned, the competition was way behind from 2007 to 2011. Now Android not only caught up, but surpassed Apple in most measures looked at when phone shopping. It is outselling IOS 5 to 1 (and climbing) on phones and is gaining ground on tablets as well. Apple is fine, and Apple will remain highly profitable, but the insane growth period in over... Unless they come out with something new. Regurgitating the old has hit its limit.

RE: Key:
By Tony Swash on 1/24/2013 6:13:46 PM , Rating: 1
The last major innovation was the initial iPhone in 2007,

I note that you do consider the iPad to be a major innovation. Interesting. I know at the time many dismissed the device as just a big iPod Touch but since then it's gone to generate a $35+ billion business for Apple, created a entirely new dynamic tablet market and started the gutting of the PC market. That certainly seems a major sort of innovative development to me but maybe we have different standards

Now Android not only caught up, but surpassed Apple in most measures

Except for hardware profits, developer revenues, customer loyalty, advertising income, web commerce transaction rates, digital content consumption rates, web browsing rates and deployment rates in government, education, sports and the enterprise sector, other than that Android is winning!!

RE: Key:
By retrospooty on 1/24/2013 6:54:06 PM , Rating: 2
"I note that you do consider the iPad to be a major innovation."

IF you count putting the same thing on a bigger screen as innovation, then yes. I do not. Point taken thought,it did sell well and still does. But my point stands. Todays iPad is exactly the same as the original with faster SOC and higher res.

"Except for hardware profits...... Android is winning!!"

I was referring to the tech. In features and what you get as a customer for your $ Android is WAY ahead the rest is coming.

"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher

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