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Print 49 comment(s) - last by TakinYourPoint.. on Jan 22 at 4:47 PM

Sony goes official with its latest Android tablet

Sony in Japan today officially announced Sony’s new Xperia Tablet Z tablet. The tablet is tipped to enter the Japanese market this spring and promises to be semi-rugged.

The tablet promises to be waterproof and dustproof while being impressively thin at 6.9 mm thick (thinner than the anorexic iPad mini). Sony also says the tablet is light at about 495 g. The Tablet Z will have a 10.1-inch screen sporting WUXGA resolution using the Mobile Bravia Engine 2 for high-quality images.

The new tablet will have an 8.1 megapixel camera using an Exmor R CMOS sensor. The fancy camera on the tablet is able to automatically recognize the scene and adjust exposures automatically so they come out with high quality in dark. The camera also has an Auto Low Premium feature that selects optimal settings automatically for the best images in dark environments.

The Xperia Tablet Z features S-Force Front Surround 3-D virtual sound technology, and has integrated Near Field Communication technology allowing users to share photos and video with other Xperia smartphone and tablet users at the touch of a button. This NFC transport feature can also be used to share music.

Other hardware features of the tablet include Android 4.1 and a quad-core 1.5 GHz processor. The tablet also has integrated LTE technology and will be available in black or white colors. Pricing is unannounced at this time.
 
Sony also recently revealed its gorgeous Xperia Z smartphone which features a 5” 1080p display.

Sources: Sony, Engadget



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RE: Sweet.
By drycrust3 on 1/21/2013 10:25:49 AM , Rating: 2
quote:
tablet that is waterproof

At one time the term "waterproof" did suggest the item could withstand being completely immersed in water, although not necessarily to the extent a true "Diver's Watch" (ISO 6425) can achieve (minimum 100 meters depth).
In New Zealand we recently had a mobile phone being advertised that was touted as being "submersible", complete with a picture of the phone at the bottom of an aquarium (with fish swimming in the water), but then in the fine print on the advert it said it wasn't actually submersible at all.
I do wonder whether we are seeing a decay in the meaning of technical terms due to poor marketing. For example, how much more waterproof is this tablet than other competing products such as the iPad or the Galaxy?


RE: Sweet.
By nafhan on 1/21/2013 11:06:19 AM , Rating: 2
quote:
I do wonder whether we are seeing a decay in the meaning of technical terms due to poor marketing.
I don't think so. Historically, marketing was just whatever lies they could get away with + little bit of truth. These days they have to include stuff like fine print that gives you the real info or they'll get sued. In other words, I'd say things are better than they could be and better than they have been historically.

Anyway, talking about misleading/deceptive advertising, a similar example from the US recently: Verizon is selling their extended warranties with this pamphlet that shows a phone submerged in water, but the warranty doesn't cover water damage!


RE: Sweet.
By piroroadkill on 1/21/2013 12:04:10 PM , Rating: 2
Sony were very specific to mention the IP rating in marketing materials for the Xperia Z. I imagine they'll do the same for the tablet.


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