GM "Electric Car is Not Dead" Despite Mediocre Sales
January 17, 2013 7:19 PM
comment(s) - last by
Automaker looks ahead to Cadillac ELR, second-generation Volt
When it comes to sales General Motors Comp.'s (
) Chevy Volt has done modestly,
moving a couple thousands units
per month in good months. Compared to other entrants
such as the Nissan Leaf EV
from Nissan Motor Comp., Ltd. (
), whose sales number in the mere hundreds per month, that's not bad.
But sales have still been short of the hype that surrounded Volt, a car that was viewed by many as a "savior-car" of sorts for the automaker during its recession troubles. The Volt has suffered a 2011
National Highway Traffic Safety Administration
investigation over battery fires
and more recently has been
rejected by some Chevy dealerships
over high tooling costs.
Still, GM is convinced that electric vehicles are a winning proposition. Wednesday night at the Automotive News World Conference GM's North America chief Mark Reuss boldly
, "The electric car is not dead... We couldn't be happier … with the Volt."
The Chevy Volt has seen several sales targets slip. In 2011 GM promised to sell 10,000 Volts, but only sold 7,700. In 2012 it predicted 45,000 units sold, but only moved 23,000. At times the Hamtramck Assembly Plant where the vehicle is assembled was idled.
GM is forging ahead, looking to fill the idle capacity at the Hamtramck Assembly Plant with orders of the new Cadillac ELR, which is essentially a luxury reskinned Volt. At the conference Mr. Reuss revealed that the plant would begin producing Cadillac ELRs before the end of the year.
The 2014 Cadillac ELR will begin production later this year. [Image Source: GM]
He also teased at the upcoming second generation Volt design, which he claims "will be even better". He comments, "We'll get there. We will see the day when we have an affordable electric car that offers 300 miles of range with all the comfort and utility of a conventional vehicle. We're talking about a transformation here. And transformation takes time."
He admits that pricing needs to become more competitive, stating, "The rest of them will come around when technology advances electric vehicles to the point where they offer comparable performance at comparable prices."
GM looks to get more competitive with Chevy Volt pricing when it releases its second-generation successor to its current EV. [Image Source: Autoblog Green]
The determination from the Detroit automaker runs counter to its previous approach from the 1990s, where it debuted the EV-1 only to bail, pulling the plug in 1999 after three years of poor sales. GM was oft villainized for that decision for much of the last decade; now it is celebrated by EV advocates as a key proponent of the advanced vehicle push.
The optimism also contrast sharply with the grim rhetoric of Nissan at the auto show. While Nissan is sticking with its LEAF EV, it's dropping the price (to $28,800 USD) and admitting that so far the project has been a flop. LEAF EV sales were essentially flat, up only 1.5 percent from 2011 to reach 9,819 units. Nissan CEO Carlos Ghosn admitted this week; "It was a disappointment for us."
Others like Ford Motor Comp. (F) have been more restrained in their EV dive, but have
also suffered poor results
. Ford produced 1,627 2013 Ford Focus EVs, but only sold 685 (42 percent of the stock). Fiskar also suffered a rocky year with its Karma being
panned by reviewers as "overweight"
. The Karma also
suffered fire issues
leading to recalls and
320 of the pricey EVs
were destroyed when Hurricane Sandy hit.
Tesla Motor Comp. (
saw slow sales for much of the year
, but like GM it also delivered a fair degree of good news,
becoming profitable again
late in the year, thanks to the
launch of the 2013 Model S
mid-range luxury electric sedan. The Model S was well received by reviewers who
gave it many awards
for its slick handling and performance.
The Detroit News
This article is over a month old, voting and posting comments is disabled
RE: Missing quote
1/21/2013 9:05:43 AM
I'm curious. How did you arrive at your predictions for hyperinflation? Because that's what would be required to get from 45k to 80k in such a short time...
RE: Missing quote
1/21/2013 2:46:22 PM
We've already been seeing hyperinflation, but it was probably what the economy needed. It's the only way to lessen the load of the national debt, and make domestic products more competitive at home and abroad.
"My sex life is pretty good" -- Steve Jobs' random musings during the 2010 D8 conference
Some Chevrolet Dealerships Have Volt Revolt After Price Increase
January 2, 2013, 5:14 PM
Tesla CEO Tweets That EV Maker is Finally "Making Bank"
December 5, 2012, 2:27 PM
Fisker Loses 320 Karmas to Hurricane Sandy
November 7, 2012, 11:41 PM
Tesla Model S: Automobile Mag's 2013 Automobile of the Year
November 2, 2012, 2:14 PM
EV Industry Faces Hard Times, Slowed Adoption
October 18, 2012, 9:45 PM
2016 Cadillac CTS-V Packs 640 hp Punch with 200 mph Reach
January 23, 2015, 3:25 PM
BMW Testing Tech to Allow Users to Auto-Park, Summon Cars Via Smartwatch
December 16, 2014, 9:30 AM
Lamborghini Offers Up $6,000 Leather-Bound Android Smartphone
December 12, 2014, 3:12 PM
Quick Note: GM Teases Next Generation Chevrolet Volt
November 20, 2014, 3:26 PM
Audi is Latest to Step Into the Hydrogen Game, Delivers A7 Sportback h-tron quattro
November 19, 2014, 1:41 PM
Toyota’s Mirai Hydrogen Fuel Cell Vehicle Priced from $57,500 in the U.S.
November 18, 2014, 10:23 AM
Most Popular Articles
Microsoft Shows Off Latest Windows 10 Build, Preps it for Next Week Release
January 21, 2015, 2:57 PM
Under the Hood: How DirectX 11.3 and 12 Will Supercharge Windows 10 Gaming
January 23, 2015, 12:34 PM
BlackBerry CEO Claims Devs are Violating Net Neutrality by Not Supporting BB10
January 22, 2015, 4:37 PM
Report: Samsung Drops Snapdragon 810 From Galaxy S6, Will Use Its Own Chips
January 21, 2015, 1:47 PM
Will Google Become America's Fifth Major Carrier?
January 22, 2015, 12:42 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information