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Japan's largest business daily Nikkei said that the Nexus 7 is taking over mainly because of price

Apple's iPad is notorious for being king of the tablets, but in Japan, this may no longer be the case.

Market research firm BCN conducted a survey in Japan last December to see what the tablet market share was looking like. Out of 2,400 consumer electronics stores in Japan, the iPad had 40.1 percent of the market while Google's Nexus 7 claimed 44.4 percent.

Japan's largest business daily Nikkei said that the Nexus 7 is taking over mainly because of price. The Nexus 7 costs $199 USD while the cheapest iPad -- the iPad mini -- is $329 USD. Both the Nexus 7 and iPad mini are 7-inch tablets.

However, the report did note that some stores in Japan have run out of the iPad mini, which may have affected the results a bit.

The iPad mini features a 7.85-inch display, 1024x768 resolution, Dual-core A5 processor, Lightning connector, 5 MP rear-facing camera, 1.2 MP front-facing camera, 720p HD video, 16GB/32GB/64GB storage options, 10-hour battery life, Bluetooth 4.0, 802.11a/b/g/n Wi-Fi (802.11n 2.4 GHz and 5 GHz) and 4G LTE availability. The iPad mini starts at $329 for the 16GB version, $429 for the 32GB, and $529 for the 64GB.

Google's Nexus 7 is a tablet made by ASUS. It runs the latest version of the Android operating system, 4.1 Jelly Bean, and packs various features like a 7-inch IPS display with a 1280x800 resolution, a quad-core NVIDIA Tegra 3 processor, a 1.2 MP front-facing camera, NFC, Bluetooth, 802.11n wireless, GPS and 16GB/32GB versions. The 16GB version starts at $199 while the 32GB runs $249.99.

Source: CNET

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By messele on 1/17/2013 1:43:24 PM , Rating: -1
Urgh, how does a small survey in a small part of the world justify these big headlines?

Did anybody care to research where the surveys got their data from? Did they include Apple themselves in the survey? After all they account for as many sales as all other channels combined in some countries (don't know about Japan) so that is significant.

4% supposed lead. All panties getting wet. Total click-bait bollocks.

RE: Desperate
By edge929 on 1/17/2013 5:04:42 PM , Rating: 4
Since when is Japan "small"? Land area compared to Russia maybe, but not in economic terms. Third largest economy in the world, not to mention the most tech savvy.

RE: Desperate
By retrospooty on 1/17/2013 5:08:31 PM , Rating: 3
"Since when is Japan "small""

Since it's about Apple and not in a positive light. ;)

RE: Desperate
By messele on 1/18/2013 7:44:44 AM , Rating: 1
What's the economy specifically got to do with it? People buy things and 128m people is not a large enough sample to start spouting the kind of bollocks in this article.

I'd dispute the most tech savvy as well. Do you realise just how rural most of Japan is?

Nobody going to pick me up on relevant stuff, like who's sales this data is based on and why Apple themselves (do Asus sell direct? Include that too if so) are not part of the sample.

RE: Desperate
By nafhan on 1/18/2013 12:13:05 PM , Rating: 2
Out of 2,400 consumer electronics stores in Japan, the iPad had 40.1 percent of the market while Google's Nexus 7 claimed 44.4 percent.
Notice the word I bolded: stores. To me this seems like a nearly comprehensive survey. For comparison, Best Buy (according to Wiki) runs 1150 stores in the US.

"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain

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