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Japan's largest business daily Nikkei said that the Nexus 7 is taking over mainly because of price

Apple's iPad is notorious for being king of the tablets, but in Japan, this may no longer be the case.

Market research firm BCN conducted a survey in Japan last December to see what the tablet market share was looking like. Out of 2,400 consumer electronics stores in Japan, the iPad had 40.1 percent of the market while Google's Nexus 7 claimed 44.4 percent.

Japan's largest business daily Nikkei said that the Nexus 7 is taking over mainly because of price. The Nexus 7 costs $199 USD while the cheapest iPad -- the iPad mini -- is $329 USD. Both the Nexus 7 and iPad mini are 7-inch tablets.

However, the report did note that some stores in Japan have run out of the iPad mini, which may have affected the results a bit.

The iPad mini features a 7.85-inch display, 1024x768 resolution, Dual-core A5 processor, Lightning connector, 5 MP rear-facing camera, 1.2 MP front-facing camera, 720p HD video, 16GB/32GB/64GB storage options, 10-hour battery life, Bluetooth 4.0, 802.11a/b/g/n Wi-Fi (802.11n 2.4 GHz and 5 GHz) and 4G LTE availability. The iPad mini starts at $329 for the 16GB version, $429 for the 32GB, and $529 for the 64GB.

Google's Nexus 7 is a tablet made by ASUS. It runs the latest version of the Android operating system, 4.1 Jelly Bean, and packs various features like a 7-inch IPS display with a 1280x800 resolution, a quad-core NVIDIA Tegra 3 processor, a 1.2 MP front-facing camera, NFC, Bluetooth, 802.11n wireless, GPS and 16GB/32GB versions. The 16GB version starts at $199 while the 32GB runs $249.99.

Source: CNET

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RE: comparing apples to nexus
By theapparition on 1/17/2013 12:41:59 PM , Rating: 2
Why does every article boil down to zealots defending their choices?

As for the sales dates you mention, that is irrelevant since this article indicates sales at 2400 retail locations over an identical time period. This doesn't indicate market-share since the products went on sale. The shortage in iPad Mini's on the other hand could certainly affect the results.

The Nexus 7 can also have 16Gb or even 32Gb of memory, but not sure when/if that affects the Japanese market. It does have a slightly smaller screen, but is higher resolution. And it actually has modern hardware compared to iPad2 leftovers stuck in the mini. So you pointed out the pro's of the iPad mini, I'm just providing a counterpoint.

Finally, while selling a tablet at cost vs profit is bad for companies, it's great for consumers. You can't be seriously championing for companies profits over consumer benefit, can you?

RE: comparing apples to nexus
By Xplorer4x4 on 1/18/2013 3:16:34 PM , Rating: 2
Finally, while selling a tablet at cost vs profit is bad for companies, it's great for consumers.

That depends on what company you are. For example, Amazon can afford such practice because it can make it's money back on the ecosystem. Heck, Apple could probably do the same. Now ASUS is a slightly different story perhaps. If Google gives them a percentage of all apps bought from those devices, then it might also be good for the company. Assuming the device is good quality, it also helps build brand loyalty.

"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner

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