Ford Atlas Concept Previews More Efficient Next Generation F-150
January 15, 2013 2:13 PM
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Its fuel-saving technologies will save over 2 MPG on the highway
Ford today announced the Atlas Concept, which features next-generation EcoBoost technology. The Atlas Concept has an EcoBoost powertrain that uses gasoline direct injection turbocharging. This allows for a 20 percent increase in fuel economy and a 15 percent drop in CO2 emissions. The powertrain also features Auto Start-Stop engine shutoff tech, which (as the name suggests), shuts off the engine when the vehicle is stopped in traffic.
The Atlas Concept also looks to save fuel in other ways, such as the Active Grille Shutters that stay open when cooling is needed; Active Wheel Shutters that close at highway speeds to improve aerodynamics but open at slow speeds; Drop-Down Front Air Dam that lowers at highway speeds for underbody airflow, and Power Running Boards that help passengers enter the truck at rest and move closer to the vehicle when it's traveling for improved aerodynamics.
Using all of these fuel-saving technologies saves roughly 2 MPG on the highway.
In addition to fuel-saving efforts, Ford showed off some other tech that the Atlas is sporting. Some include the 360-Degree Point-of-View Camera for fitting the vehicle in tight places, Dynamic Hitch Assist for an accurate fitting of a hitch using the Atlas' display screen, and LED headlamps and tail lamps for better illumination.
“We wanted the concept to reflect how Ford trucks help customers in both their worlds – professionally and personally,” said J Mays, Ford group vice president and chief creative officer. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”
Last year, it was reported that the F-150 would
shed 700 lbs
to meet the EPA's Corporate Average Fuel Economy (CAFE) standards. These standards stipulate that auto manufacturers meet a
fleetwide 54.5 mpg CAFE average
The weight savings come from using the lightweight metal aluminum throughout the vehicle, such as the doors, cargo box, fenders, front suspension/steering components, and portions of the interior structure.
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RE: Terrible name...
1/16/2013 7:05:40 AM
I always found the Mauler a much better mech than the Atlas. Maybe Ford will release the Mauler next year. Somehow I doubt it though; that sounds a bit vicious for a truck. :-)
RE: Terrible name...
1/16/2013 6:03:23 PM
Maybe the next concept to follow the Raptor line will be the Mauler. Man I haven't played MW in over 20 years :)
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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