Print 41 comment(s) - last by EricMartello.. on Jan 22 at 9:46 AM

Its fuel-saving technologies will save over 2 MPG on the highway

Ford today announced the Atlas Concept, which features next-generation EcoBoost technology. The Atlas Concept has an EcoBoost powertrain that uses gasoline direct injection turbocharging. This allows for a 20 percent increase in fuel economy and a 15 percent drop in CO2 emissions. The powertrain also features Auto Start-Stop engine shutoff tech, which (as the name suggests), shuts off the engine when the vehicle is stopped in traffic.

The Atlas Concept also looks to save fuel in other ways, such as the Active Grille Shutters that stay open when cooling is needed; Active Wheel Shutters that close at highway speeds to improve aerodynamics but open at slow speeds; Drop-Down Front Air Dam that lowers at highway speeds for underbody airflow, and Power Running Boards that help passengers enter the truck at rest and move closer to the vehicle when it's traveling for improved aerodynamics.

Using all of these fuel-saving technologies saves roughly 2 MPG on the highway.

In addition to fuel-saving efforts, Ford showed off some other tech that the Atlas is sporting. Some include the 360-Degree Point-of-View Camera for fitting the vehicle in tight places, Dynamic Hitch Assist for an accurate fitting of a hitch using the Atlas' display screen, and LED headlamps and tail lamps for better illumination.

“We wanted the concept to reflect how Ford trucks help customers in both their worlds – professionally and personally,” said J Mays, Ford group vice president and chief creative officer. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”

Last year, it was reported that the F-150 would shed 700 lbs to meet the EPA's Corporate Average Fuel Economy (CAFE) standards. These standards stipulate that auto manufacturers meet a fleetwide 54.5 mpg CAFE average by 2025.

The weight savings come from using the lightweight metal aluminum throughout the vehicle, such as the doors, cargo box, fenders, front suspension/steering components, and portions of the interior structure. 

Source: Ford

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Terrible name...
By maxxcool on 1/15/2013 3:58:08 PM , Rating: 2
Atlas is a terrible name... unless it is sporting 500hp and 1000lbs torque in some ridiculous diesel, Atlas is just misleading. The second thing that comes to mind when i hear atlas is how many ER-PPC's i can mount on it ...

RE: Terrible name...
By Flunk on 1/15/2013 4:06:12 PM , Rating: 4
I honestly though you were a real truck guy there for a second, until you mentioned the PPCs. I think it's a great name, appeals to the people who buy trucks. People who would never know about that kind of Atlas.

RE: Terrible name...
By Bad-Karma on 1/15/2013 4:10:56 PM , Rating: 2
You could put a couple of LRM20s in the bed and MPLs under the front bumper!

RE: Terrible name...
By JDHammer on 1/16/2013 1:01:03 PM , Rating: 2
Never knew fellow mechwarriors looked here... so yes I'd have expected a truck to have a skeleton like head on a f-150 body to complete the ensemble.

/end sarcasm

Besides not having any weapons mounted on this concept, It looks nice, but i'd imagine it'll be more expensive then what's on the road today.

RE: Terrible name...
By Alexvrb on 1/16/2013 11:47:44 PM , Rating: 2
I always preferred Streak missles myself. Go ahead. Fire up those jumpjets... the missles know how to find you.

Anyway, I see nothing (related to fuel consumption) that hasn't been done already except maybe the drop-down air dam. The biggest fuel saving measure is the weight reduction. Unfortunetely, that gets expensive. Full size trucks are already getting ridiculous, I can only shudder to think what a decked-out "F-150 EcoFeather" would cost. But then again it is a concept vehicle - final production vehicle will no doubt be constructed with some compromises.

RE: Terrible name...
By Spuke on 1/15/2013 4:57:12 PM , Rating: 2
God some of you people are retarded. This is CONCEPT truck with a CONCEPT name!

RE: Terrible name...
By retrospooty on 1/16/2013 6:53:15 AM , Rating: 2
LOL exactly. If it wasn't obvious, the released product will be called... Wait for it. The Ford F-150

Anyhow really nice looking truck. I hope it keeps most of the styling on production.

RE: Terrible name...
By maxxcool on 1/16/2013 2:57:21 PM , Rating: 2
If I were building a "Concept" truck, and named it "Atlas"... it would be able to pull Mt.rushmore behind it... not get all sparkly and drop a v6 in it.

(I'd also mount a AC20 in the bed.... sorry can't stop the BT/MW jokes now...)

RE: Terrible name...
By bobsmith1492 on 1/16/2013 7:05:40 AM , Rating: 2
I always found the Mauler a much better mech than the Atlas. Maybe Ford will release the Mauler next year. Somehow I doubt it though; that sounds a bit vicious for a truck. :-)

RE: Terrible name...
By JediJeb on 1/16/2013 6:03:23 PM , Rating: 2
Maybe the next concept to follow the Raptor line will be the Mauler. Man I haven't played MW in over 20 years :)

RE: Terrible name...
By Jeffk464 on 1/16/2013 12:43:18 PM , Rating: 4
It has a pretty cool looking front end but if you are going for fuel economy shouldn't you be going for something a little more streamlined?

RE: Terrible name...
By Apone on 1/16/2013 8:57:43 PM , Rating: 2
Atlas is a terrible name... unless it is sporting 500hp and 1000lbs torque in some ridiculous diesel, Atlas is just misleading.

On the contrary, Atlas was the Titan Greek God who personified the quality of endurance. He was also tasked with bearing the world on his shoulders which makes sense to give the same name to the Ford F-150 truck as it has and continues to carry and represent Ford's quality to trucks.

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