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The drop in prices are mainly due to the fact that Nissan has moved Leaf production from Japan to Tennessee

Nissan’s Leaf just experienced a dramatic price drop, making it the cheapest five-seater electric vehicle (EV) in the U.S. At the North American International Auto Show (NAIAS), Nissan CEO Carlos Ghosn said the price of the base model 2013 Leaf has been cut by $6,400. Last year’s base model went for $35,200, and now, the 2013 Leaf S will sell for $28,800 to start before a $7,500 federal tax credit (and any applicable state credit/rebate) is applied.
 
A couple of other Leaf models have seen a price cut as well. The Leaf SV will drop from last year’s price of $35,200 to $31,820 this year. The Leaf SL is also going from $37,250 last year to $34,840 this year.
 
“With nearly 50,000 Leafs on the road globally, we are the leaders in zero emissions vehicles and our class-leading product just got better,” said Billy Hayes, Global vice president of Leaf sales for Nissan. “From the very outset, Nissan has continuously advanced and refined the affordable zero emissions vehicle ownership experience. Now customers won’t have to pay a premium for owning a green car that’s really fun to drive, and that’s exciting.”


2013 Nissan Leaf

The drop in prices is mainly due to the fact that Nissan has moved Leaf production from Japan to Tennessee. It also has its lithium-ion batteries and motors manufactured there. Nissan announced that it began Leaf production at a new plant in Smyrna, Tennessee last Thursday. It will build the Leaf and gasoline vehicles in this plant, while building batteries at a separate plant next door. The plant is the result of a 2010 U.S. Department of Energy (DOE) loan for $1.4 billion. According to the DOE, Nissan can build up to 150,000 Leafs and 200,000 batteries annually at the Tennessee plants
 
Nissan’s Leaf had a rough time last year as far as sales and performance goes. In July 2012, Leaf owners in Arizona complained that their EVs were losing significant battery capacity in the desert’s high heat. Nissan responded by basically saying that this was normal and promised more open communication with owners of the Leaf EV.
 
Later, Nissan had to admit that it wasn’t going to hit its sales mark for 2012, which was 20,000 Leafs. Nissan only sold 9,819 Leafs for the whole year -- less than half of its goal, and only 1.5 percent higher than the number it sold in 2011.

Source: Nissan



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By ebakke on 1/15/2013 9:36:26 AM , Rating: 2
quote:
First I get an extra $6500 in tax credit from the state [...] Lastly you didn't take into account for electricity, however I get mine for free.
Sounds like you have a lot of other people paying for your lifestyle.


By mellomonk on 1/15/2013 12:47:07 PM , Rating: 5
quote:
Sounds like you have a lot of other people paying for your lifestyle.


Wow. Tax and other incentives have been a part of the way this country operates for a long long time. Oklahoma land rush? A myriad of incentives for companies to electrify the rural US. Tax incentives from communities to attract a given manufacture or business. The tax carrot approach is old tried and true.

The tax incentives are a statement of belief by our government/s that this is a technology they believe benefits our society as a whole and is worthy of being nurtured. And ultimately it part of a platform that a majority of folks voted for in the last two elections. At least it is a little more transparent then being manipulated into a given (profitable) 'lifestyle' by some greedy auto manufacture's marketing department.


"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard














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