Cadillac Unveils Production ELR Plug-in Hybrid Luxury Coupe
January 14, 2013 3:01 PM
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The Voltec platform gets some fancy clothing
is definitely a technology powerhouse, but it surely won't win any beauty contests. While the concept version of the Volt had a low-slung, angular vibe to it, the production model came out looking neutered and "blobbish". The $40,000 plug-in hybrid can travel roughly 35 miles on battery power before its 1.4-liter gasoline engine/generator kicks in to keep the vehicle moving.
General Motors is now looking to take innovative powertrain of the Volt and place it under sheet metal that will make people stand up and take notice instead of fall asleep from boredom. What once started out as the
Evoq concept car
has transformed into the
ELR production model
Like the Volt, the ELR is a four-seater -- a portion of the vehicle’s battery pack runs right down the center of the vehicle which makes a center rear seating position impossible. However, the two passengers in the back are treated to some comfy seats nonetheless.
Unlike the Volt, the ELR pretty much went from concept to production unscathed design wise. The chiseled straight edges and overall design aesthetic is all there. The interior looks quite luxurious and carries with it Cadillac’s CUE touch-based infotainment system.
We’re still waiting to get the full details on the powertrain and driving range/fuel economy, but we’ll update this story as soon as those numbers are available.
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RE: This car should be $35-40K - Volt should be $20-25K.
1/14/2013 9:36:40 PM
The Volt has yet to even come in the ball park of meeting sales forecasts.
Mostly because people don't understand what the sales projects are/were.
GM's original projection stated in 2012 they believed they could move 60,000 Volts/Ampera's worldwide if gasoline remained at 4.00 dollars a gallon or above.
In 2012, GM moved ~30,000 Volts/Ampera's worldwide with average gasoline price of 3.62 dollars a gallon.
No matter how "green" some people pretend to be, there is a noticable market reaction to Hybrid/etc technologies based on availablity of "perks" like Carpool lane access and price of gasoline. Not surprizing given that less pollution/etc is a cost not directly felt by the consumer.
A. The economy
B. The price of gasoline
C. The price of the Volt
D. Negative Press on Volt/Hybrids/GM
I'd say GM is doing -okay- on Volt sales. Its exceeding the initial sales of the Toyota Prius, but it should given the greater level of public subsidy. (You know, that Prius that sells 150,000 units a year now? It took -4- years of US availablity AND one major redesign to match the the US sales of the Volt in 2012)
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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