Apple Cuts iPhone Screen, Component Orders for Q1 2013 by 50 Percent
January 14, 2013 6:30 AM
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This may be a sign of how iPhone demand is faring amongst the competition
The latest iPhone may not be
Apple thought it would be. The Cupertino, California-based company slashed its orders for iPhone 5 screens by about 50 percent for the first quarter of 2013, and cut orders for other iPhone components as well.
This may be a sign of how iPhone demand is faring amongst the competition. Rival hardware makers like Samsung, whose devices are coupled with Google's Android operating system, have stolen much of
the smartphone market share
in the U.S.
For Q3 2012, Android was the No. 1 mobile operating system with a market share of 72.4 percent (compared to 52.5 percent in Q3 2011). Apple's iOS followed far behind at 13.9 percent (compared to 15 percent in Q3 2011).
As far as hardware goes, Samsung led the Q3 2012 market share at 22.9 percent (compared to 18.7 percent in Q3 2011) and Apple sat in third place at 5.5 percent (compared to 3.9 percent in Q3 2011).
slipped behind in China's smartphone market
Apple, which previously held the No. 4 spot in the Chinese mobile phone market, slipped to No. 6 in Q3 2012 due to its low number of shipments, according to research firm IDC. Out of China's 60 million mobile phone shipments in Q3, Apple's iPhone accounted for less than 10 percent.
was released in September 2012 with new features like a 4-inch screen and 4G LTE connectivity. It's available in either black or white, and is
priced at $199 for the 16GB model, $299 for the 32GB model, and $399 for the 64GB model with two-year contrac
The Wall Street Journal
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1/17/2013 1:31:56 AM
Apple has an incredible niche though.
If we're talking about high end devices then the old iPhone 4S has outsold the popular Samsung GS2, GS3, and GN2 combined, and the performance-leading iPhone 5 is looking to have outsold what the 4S did in half the time.
If we're all exaggerating here, what is "niche" is the high end Android market. Android marketshare is highly inflated by low end featurephones and dumbphones, that's the bottom line.
This and many other reasons are why Android is still a second-tier platform for developers. Even Google's own apps and major revisions are sometimes iOS first before trickling down to Android. Over half of mobile internet traffic and app downloads are iOS despite it being "niche", and over half of Google's mobile revenue comes from iOS, not their own Android.
If iOS devices dominate the niche of the high end then I don't really see anything to look down upon, that's a pretty good place to be in. Android having big marketshare means little when so much of it is low end devices that don't really get used for the internet or apps.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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