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Having a smaller market share may help a tiny bit too

Having a discussion with a source close to Japanese Android smartphone maker Sony Corp. (TYO:6758) I noted how remarkable it was that Sony had escaped any sort of litigation or publicly discussed licensing with Microsoft Corp. (MSFT) or Apple, Inc. (AAPL).  While Apple hasn't sued everyone, it has sued most of the top Android phonemakers.  But Sony has escaped scott free.

How is it doing it?

Our source close to Sony confirms that he indeed knows the face of patent belligerence all to well, saying he's been called on as an expert to testify in several cases.  He remarks, "A lot of those [lawsuits] have been pretty frivolous."

When asked specifically about Microsoft and Apple and how Sony has escaped lawsuits (or licensing demands) he said, "We've had a number of discussions... We've been pretty successful at fending off these onslaughts... [laughs] I guess we should give credit to our lawyers."

So there you have it; the electronics industry has devolved into how good a lawyer team is.

Kung-Fu
Sony has reportedly used some lawyer "kung-fu" to avoid lawsuits.
[Image Source: Sony Pictures]

It's no wonder why some of the U.S.'s oldest and most respected federal judges are saying the patent system is broken in the U.S.  That same sentiment is also being echoed by top investors like Mark Cuban who bemoan the power of litigation to kill startups.

Sony for its part must have some pretty good lawyers.  After all, its latest and greatest Xperia phones have slide to unlock graphics (which other Android phonemakers have been sued over) and also have a "Cover Flow"-like transition animation (Apple owns a patent on Cover Flow's animations).

With its new "superphones" hitting the product stream, the phonemaker's remarkable ability to ward off Apple lawsuits may boost its profitability and sales, assuming that situation does not somehow shift.


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RE: Sony Music
By EasyC on 1/14/2013 7:29:04 AM , Rating: -1
Sure it looks great on the new iPad if you like washed out screens and black bars. I had a "retina" iPad for all of 2 weeks before promptly returning it. Not only was the viewing area the exact same as my old Galaxy Tab 8.9 (even though the iPad is .8" bigger), but the colors on the iPad looked completely washed out compared to a GT8.9 with an anti-glare screen protector on it. It was so obvious, I took a picture of the two side by side.

If color accuracy is the most important element to Apple, why didn't they use SAMOLED? Oh, that's right, because they pissed Samsung off.


RE: Sony Music
By retrospooty on 1/14/13, Rating: -1
RE: Sony Music
By Cheesew1z69 on 1/14/2013 11:49:26 AM , Rating: 2
He's a parrot...


RE: Sony Music
By TakinYourPoints on 1/14/2013 1:51:00 PM , Rating: 3
I've worked in multimillion dollar color correction suites since the late 90s. I hardware color calibrate all of my computer monitors (a high end NEC) and my HDTV (Pioneer Elite Kuro). Anandtech's display analysis corroborates Apple having proper color profiles. Color gamut in particular is spot on.

Look up the color gamut and saturation charts:
http://www.anandtech.com/show/6472/ipad-4-late-201...
http://www.anandtech.com/show/6330/the-iphone-5-re...

I've been doing this so long I can properly set up a monitor without additional hardware at this point just by eyeballing it. You work in IT. :)

quote:
Looking at pictures, as well as websites. We all 3 agree the S3 looks better.


There are also people who like the "sports" look with cranked brightness and color combined with that awful motion smoothing mode on LCD HDTVs, it doesn't make them right.

I know these days everyone is supposed to be an expert at everything, but it just isn't the case. "In our opinion" doesn't work when there are objectively correct definitions and analysis that says otherwise.

If you think that "looking better" is better than "looking correct", and Samsung's color profiles are truly awful with their contrast and saturation, then that's a different story. Again, some people truly like HDTVs with contrast/saturation cranked and motion smoothing that makes everything look like a soap opera turned on. There is no arguing with bad opinions or taste.


RE: Sony Music
By retrospooty on 1/14/2013 2:14:25 PM , Rating: 2
I agree. If I were working with professional graphics and perfect color representation was important, the S3 wouldnt be where I viewed it (Then again, neither would any phone). And as I have said, I probably wont be going with Samsung on the next round... But for games, web viewing and anything and everything I do on a smartphone, it does look better. Not just my optionion. SAMOLED looks better to alot of people. Deal with it.


RE: Sony Music
By TakinYourPoints on 1/14/2013 2:17:31 PM , Rating: 2
quote:
it does look better. Not just my optionion


Anecdotal evidence ahoy!


RE: Sony Music
By retrospooty on 1/14/2013 2:21:48 PM , Rating: 2
Like I said... If I were working with professional graphics and perfect color representation was important, the S3 wouldnt be where I viewed it (Then again, neither would any phone)

I am not calling it evidence, I am just saying perfect color representation is not on my list of things to look for on a phone screen.

#1. First and foremost, let me be clear... Size matters
#2. Resolution
#3. Everything else

And again, I prolly wont be going with the S4 for the next phone. I am thinking Experia Z or possible the next HTC or Moto/Google X-phone depending on specs, price and availability.


RE: Sony Music
By Cheesew1z69 on 1/14/2013 2:24:00 PM , Rating: 2
Quit feeding....


RE: Sony Music
By retrospooty on 1/14/2013 2:49:50 PM , Rating: 2
You're right, I'm done.

ANyhow, all that aside. This thing has really got me thinking.

http://techcrunch.com/2013/01/07/meet-the-5-inch-q...

It's basically spec wise, just like any of the many 1080p Androids we have seen lately, but also water resistant, supposedly up to 3 meters. I would be willing to overlook that its from Sony and get this puppy depending on what else is out over the next few months... then again, a few months is a long time for Android. I am sure we will be looking at some even better stuff.


RE: Sony Music
By TakinYourPoints on 1/14/2013 2:32:21 PM , Rating: 2
Resolution is mostly the product of physical size. Not everyone wants a big phone.

Pixel density is the real important factor here, everything else follows behind that.

Now if you frame it as "I prefer bigger screens", that's fine. Talking about it in context of resolution is a whole other thing.

As for me, good color is always important. Hell, we use iPads on shoots for quick color checks (do a temp color correction on the DaVinci Resolve and shoot it over to the iPad). It looks better than most "real" monitors and its easier to show looks to clients/co-workers. Way better than taking Polaroids with a Land Camera in the old days!

All of the other phones you mentioned, particularly the HTC, would be better than the Samsung right now.


RE: Sony Music
By retrospooty on 1/14/2013 2:45:00 PM , Rating: 2
"Pixel density is the real important factor here, everything else follows behind that."

That is where todays Androids really excel. 1920x1080 at 5 inches = 441ppi.

As for the rest. Meh, we've heard it before. It's a pretty well known thing that todays std LCD's are sharper and have better true color reproduction, and SAMOLED has brighter colors and better black levels. It's really a matter of preference. You parroting that only your one matters is getting old. Not everyone deals with graphic art, etc. or cares. Some people like really good black levels. I wish my TV were as black as my S3.


RE: Sony Music
By TakinYourPoints on 1/14/2013 3:04:48 PM , Rating: 2
Having true black is one thing, that's why I have a Kuro HDTV.

Accurate color contrast reproduction through the entire range is something entirely different though. An AMOLED screen with an sRGB color profile would have that good black, but it would also display color and grey values properly all the way through rather than having too much contrast and color saturation where there shouldn't be.

AMOLED and a bad color profile are two completely different things, and there is no good excuse for it. If a plasma HDTV can have far deeper blacks (talking CRT levels here) and dynamic range than any AMOLED is capable of while also having good color calibration, there is no reason why Samsung can't do the same with their phones.

Come to think of it, Samsung's HDTVs don't have the best color either. That's why Panasonic still holds the crown there.

As for PPI, displays ones like in the Droid DNA are great. That said, once you get past a certain point (over 250 PPI) then it doesn't matter for quality. At that point it is a means for getting more pixels in there. I've seen it and telling between a 330PPI and a 440PPI is futile, you can't see individual pixels in either case. The hit on performance, especially given the relatively choppy JB and slower hardware, is something to take into account at that res though.

The iPhone getting 1080p would be cool on paper (practically it wouldn't really benefit), it is certainly possible, but it would break app compatibility in a big way. That's no good considering that applications are where iOS really shines over other mobile operating systems.


RE: Sony Music
By retrospooty on 1/14/2013 3:19:40 PM , Rating: 2
RE: Sony Music
By TakinYourPoints on 1/14/2013 3:33:04 PM , Rating: 2
AMOLED is no excuse for a bad color profile, Samsung just does a bad job with their setup.

http://i.imgur.com/mcrye.gif


RE: Sony Music
By TakinYourPoints on 1/14/2013 3:10:49 PM , Rating: 2
quote:
I wish my TV were as black as my S3.


That's easy, and you can get an excellent color profile at the same time.

Buy a Panasonic plasma. The 2012 ST or GT series are both great, VT if you want to spend even more for a few more percentage points of black.

Then there's this bad boy coming out this year, the ZT60 series: http://www.techradar.com/us/reviews/audio-visual/t...


RE: Sony Music
By TakinYourPoints on 1/14/2013 1:36:34 PM , Rating: 2
Those "washed out" colors are actually a proper sRGB color profile.

AMOLED may be a lot of things but properly calibrated is not one of them, far from it. Do you crank up the contrast and saturation on your other monitors as well?


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