Soft Q4 PC Sales Lead to First Annual Decline in Five Years
January 11, 2013 2:07 PM
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PC industry slumps as Windows 8 fails to drive upgrades
Manufacturers in the computer industry were optimistic for the launch of Windows 8. Computer manufacturers and Microsoft hoped that the launch of Microsoft's latest version of its Windows operating system would spur consumers and businesses to upgrade and buy new PCs. However, IDC reports that
did not have the impact expected for the computer market.
The research has offered up its numbers for Q4 2012 for the computer industry, and the results are far from positive. IDC reports that worldwide PC shipments totaled 89.8 million units in Q4 2012, representing a decline of 6.4% compared to Q4 2011. The decline during Q4 was worse than the forecasted decline of 4.4% for the computer market.
Lackluster sales during Q4 2012 marked the first time in more than five years that the PC market has seen a year-over-year decline during the holiday shopping season. The computer market continues to be challenged with the growing popularity of tablets and smartphones that many consumers are purchasing instead of upgrading computers.
"Lost in the shuffle to promote a touch-centric PC, vendors have not forcefully stressed other features that promote a more secure, reliable and efficient user experience,” said Jay Chou, senior research analyst with IDC's Worldwide Quarterly PC Tracker. “As Windows 8 matures, and other corresponding variables such as Ultrabook pricing continue to drop, hopefully the PC market can see a reset in both messaging and demand in 2013."
HP maintained the top position in the worldwide rankings for Q4 2012. Lenovo outpaced the market with growth of over 8% landing in the second place for the global computer market. Rounding out the top five PC vendors in order by sales volume are Dell, Acer, and ASUS.
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RE: Apple bias?
1/11/2013 5:59:02 PM
Its also a chunk of the market that other companies want a piece of, look at how hard the Ultrabook and AIO concepts have been pushed over the last year. Last year Apple made up a third of notebook sales in the US, was the #3 OEM in the US, and they sold 90% of OEM hardware over $1000. The last point is the most important since it is the most profitable segment of the market.
Its a small marketshare but its all in the high end (media, design, development, research, affluent consumers). Macs may be a small percentage of the global marketshare but its an important one. In the film business I work in you see them everywhere, and all my friends at Google use Macs as their main platform.
Having massive Windows global marketshare that is mostly tied up in low end hardware like netbooks and econoboxes used for data entry, office work, and call centers is great, but its a zero-margin market that Apple doesn't sell to. Much of that is still tied up in Windows XP. All that matters to them is that their products sell better year over year, which it has in the face of general decline.
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