Samsung Won't Release Windows RT Tablet in U.S. Due to Poor Marketing, User Education Efforts
January 11, 2013 9:42 AM
comment(s) - last by
Samsung Windows RT devices may come to the U.S. in the future
Microsoft has been having a difficult time selling its own Surface RT tablet in high volumes. The Surface RT tablet was first Windows RT device on the market and runs a version of the Windows operating system designed specifically for ARM processors.
Microsoft hardware partner Samsung has announced that it won't be releasing its Windows RT device in the United States. Samsung says that retail partners aren't seeing strong demand for Windows RT tablet and the value proposition for Windows RT isn't clear to consumers. Samsung has also not been forthcoming with its plans for Windows RT devices in markets outside the United States.
Samsung senior vice president Mike Abary told
There wasn't really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer. When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment. When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait.
Abary also noted that one of the big selling points for Windows RT devices was that the devices should be less expensive than those running Windows 8. "We didn't necessarily attain the price point that we hoped to attain," Abary said. "It's not an issue on Microsoft's side. It's more an issue of how the product was built and some of the tradeoffs we had to incorporate in it."
Abary did leave the door open for Samsung Windows RT devices to come to the US in the future. He added, "We want to see how the market develops for RT. It's not something we're shelving permanently. It's still a viable option for us in the future, but now might not be the right time."
This article is over a month old, voting and posting comments is disabled
RE: MS screwed up WIndows RT
1/13/2013 10:18:26 AM
There's no question I've been a believer in Windows 8 since the DP in Sept 2011.
But this post is spot on. Microsoft failed miserably with everything else besides the actual OS bits.
From what I've been reading about Steven Sinofsky's departure, I believe he is very responsible for at least a part of this failure. He wanted to lock down even more of the OS than what is currently available.
For example, it was his decision to originally (later revoked) not release free tools to create desktop programs. The plan was to only release tools for Metro, and you'd have to pay to create desktop programs.
^^^ You better believe that if this even made the light of day, the internal politics were even more ridiculous.
To Julie Larson-Green: Please, oh please, bring some balance back to the force. I believe in the vision, but the execution has been beyond embarrassing and incredibly stupid thus far.
"Folks that want porn can buy an Android phone." -- Steve Jobs
Illinois Considers Ban on Google Glass While Driving
December 10, 2013, 10:21 AM
EU to Nokia: Don't Even Think About Becoming a Patent Troll
December 9, 2013, 10:29 AM
Apple's "iBeacon" Tracks Customers Inside Apple Stores for Enhanced Shopping Experience
December 6, 2013, 11:26 AM
Apple Says 74% of Its Mobile Devices Now Run iOS 7
December 6, 2013, 10:06 AM
Apple and Samsung See Virtual Tie in Q3 U.S. Sales, Nokia Seizes Fourth
December 5, 2013, 8:00 PM
AT&T Goes After T-Mobile with Reduced Off-Contract Prices, New Base Rates
December 5, 2013, 11:28 AM
Most Popular Articles
Hackers Nab 2 Million Login Credentials from Facebook, Gmail, Twitter
December 5, 2013, 1:00 PM
Experts: Masturbation Prevents Cancer, Diabetes, Insomnia, and Depression
December 6, 2013, 2:01 PM
Thieves Steal Truck with Cobalt-60 Onboard in Mexico, Will Die "Without a Doubt" from Exposure
December 5, 2013, 12:04 PM
Man Arrested for Using 5 Cents Worth of Electricity to Charge Nissan Leaf at Middle School
December 4, 2013, 8:00 PM
New Reversible "Type-C" USB Plug Coming in Mid-2014
December 4, 2013, 10:38 AM
Latest Blog Posts
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
AT&T Explores $100B+ USD Deal to Acquire Vodafone's European Operations
Nov 4, 2013, 7:34 AM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information