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John Legere  (Source: businessweek.com)
T-Mobile is the last of the major U.S. carriers to join the iPhone bandwagon

T-Mobile USA's CEO said that the company will finally begin selling the iPhone and eliminate cell phone subsidies in about three to four months.

"They're all, I would call them, in three to four months as opposed to six to nine months," said John Legere, T-Mobile USA CEO.

Last year, T-Mobile said it would try to bring in more customers from rivals by offering the iPhone and cutting cell phone subsidies in 2013. By eliminating these cell phone subsidies, customers can enjoy lower service prices and more flexibility (meaning that customers will pay the entire purchase price of the phone right off the bat instead of getting a discount in exchange for a two-year contract).

Meanwhile, rivals like Verizon and AT&T still depend on subsidizing cell phones to give device discounts while pulling customers into two-year contracts.

"If the old industry structure chooses to ignore what we do, that's a potential," said Legere.

T-Mobile is the last of the four major U.S. carriers to sell the iPhone. AT&T was the first carrier to sell Apple's smartphone when it was released in 2007. In early 2011, Verizon finally got its hands on the iPhone as well, and later that year, Sprint started selling the iPhone 4 and 4S with unlimited plans (which was a competitive edge, considering AT&T and Verizon had both nixed their unlimited data plans for tiered packages).

T-Mobile is now moving along with its introduction of the iPhone as well, and seeks a competitive edge of its own with the elimination of cell phone subsidies.

T-Mobile also has a few other tricks up its sleeve, such as a possible merger with MetroPCS. The companies are currently seeking approval.

Source: Reuters



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RE: 1900MHz?
By othercents on 1/9/2013 2:01:48 PM , Rating: 2
quote:
Does this mean they're going to be introducing mass 3G coverage on the 1900MHz PCS band?

Already done.

http://www.informationweek.com/mobility/smart-phon...


RE: 1900MHz?
By Sumanji on 1/9/2013 3:44:19 PM , Rating: 2
Is the plan to completely phase out 3G 1700MHz then? This is great news if so! (Not for dgingerich obviously - those pesky Feds will finally get within 14 feet of him!! :o )

But it means a shedload more devices will be usable on their 3G network.


RE: 1900MHz?
By othercents on 1/9/2013 4:02:20 PM , Rating: 2
Actually another article shows that 46 metro areas are already running on 1900MHz.

http://newsroom.t-mobile.com/articles/t-mobile-net...

quote:
4G Network Advancements T-Mobile’s $4 billion plan to advance its competitive 4G network continues, improving signal strength and in-building coverage and re-tuning its airwaves to launch 4G service in an additional frequency, 1900 MHz, providing a 4G experience to a broader range of consumer devices, including the iPhone. Today T-Mobile is adding new metro areas, including Denver, Los Angeles, San Diego and Virginia Beach, Va. These network enhancements now reach 126 million people in 46 metro areas including major cities such as Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Las Vegas, Miami, Minneapolis, New York, Philadelphia, Phoenix, San Francisco, Seattle and Washington, D.C. T-Mobile’s nationwide 4G network covers 229 metro areas reaching well over 220 million people.


"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone

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