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  (Source: Associated Press)
Some OEMs, however, still aren't seeing big demand for Microsoft's new touch-centric operating system

Back in November, Microsoft announced that it had sold 40 million Windows 8 licenses, outpacing the sales performance of its predecessor, Windows 7. Today, just over a month later, Microsoft announced that it has sold 60 million Windows 8 licenses (upgrades and licenses sold to OEMs), once again outpacing Windows 7. It took Windows 7 a little over three months to cross the 60 million licenses sold threshold.
 
While the large number of licenses sold is definitely good news, a recent report suggests that actual usage figures for Windows 8 are below that of Windows 7 at the same point in its release cycle and is actually tracking below that of the much-maligned Windows Vista operating system. Simply put, 60 million licenses sold doesn't mean that there are actually 60 million Windows 8 devices out there in the hands of consumers and business.
 
This backs up the assertion from some outlets and OEMs that Windows 8 sales have been rather "meh".
 
“There was not a huge spark in the market," said Emmanuel Fromont, head of Acer's American division. “It’s a slow start, there’s no question.” ASUS CFO David Chang stated, "Demand for Windows 8 is not that good right now." And Fujitsu's President added that Windows 8 demand was "weak".
 
On the app front, Microsoft announced that customers have downloaded over 100 million apps from the Windows Store.

Sources: Microsoft, AllThingsD



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maybe OEMs need their own commercials?
By kleinma on 1/8/2013 5:46:47 PM , Rating: 2
I have not seen a single windows 8 commercial outside of Microsoft's own advertising. Maybe some of these OEMs should get creative and showcase their products in a way that they think will help sell them?

I have been less than impressed with Microsoft's ad campaigns for a long time now.




RE: maybe OEMs need their own commercials?
By TakinYourPoints on 1/8/2013 6:55:11 PM , Rating: 4
Selling 10" tablets for $600-$1000 when they used to sell boatloads of $300-$600 laptops and netbooks is not an appealing prospect for OEMs.

They're in a tough spot because they're being coerced by Microsoft (with a touchscreen OS) and now Intel (for Ultrabook branding you must have touchscreens) to selling more expensive hardware that will not sell as well as their older and cheaper products did, at least not until prices come down over the next several years.

Maybe its just growing pains, but right now their world is being thrown upside down. Negative reception of Win8 by many users and the press certainly doesn't help things either.


RE: maybe OEMs need their own commercials?
By crazyboy1 on 1/9/2013 12:58:08 PM , Rating: 2
People buy iPads (32Gb starting price is $600), and its just a tablet which can only run apps. It is pretty normal for a slim full-experienced computer to be sold $600-1000, you can do so much more than a simple tablet and install real software and do productivity, gaming, and whatever you want.
I think price of $600-1000 is normal/expected for what they are selling.


By TakinYourPoints on 1/10/2013 6:43:34 PM , Rating: 2
The iPad market is a different one from the low-cost PC market. Many people who would buy low-cost PCs wouldn't buy an iPad, and those same people are going to reject more expensive touchscreen PCs.

The issue for Microsoft is that Windows 7 rode the back of cheap PCs, and now here's Windows 8 which is in many ways designed for hardware that costs about twice as much.


By Sazabi19 on 1/9/2013 8:11:38 AM , Rating: 1
I don't really think it matters. It's not the hardware that is bothering people and putting them off, it's the OS. Just last night I put 7 back on my machine after using 8 since RT. Bought a license for 8 for $40, decided that was an ok price to try it. Now I have a spare OS if I ever need it. I do miss the faster start/shutdown speeds but that is honestly it. Didn't use any of the other features that I was aware of so it wasn't that big of a deal to me. Installed Windows 8 Start Menu a few weeks after I installed it and that helped out. Hated Metro, no Aero, going back to that idiotic start screen when I wanted to do other things. You get used to the way it runs and where the menus and everything else are, but I didn't like it after several months use. Hopefully the sales bomb and MS realizes they messed up and will rethink their next iteration. If the next is like 8 I may be on 7 for a while which is sad, I've had every OS since XP (not a lot I know) and was always an early adopter, I like Vista much more than 8, then and now.


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