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Be Quiet! will be launching a line of coolers and power suppies in the U.S. and Canada

This morning at 2013 Consumer Electronics Show we caught up with Cristoph Katzer, a product marketing representative from "be quiet!" (some may remember Mr. Katzer from his role as a power supply reviewer at Anandtech several years back.

Be quiet! is likely an unfamiliar brand for most American consumers.  But the top European parts company and self-proclaimed "quietness experts" look to change that this year, as they launch in America.

Founded in 2000 and based out of Hamburg, Germany, the component maker claims to be #1 in Europe for cooling and power supplies parts for enthusiasts.  Now it looks to parlay that experience into sales success across the pond, with impending launches in the U.S. and Candian markets.

Featuring a small line of four fans and four power supplies, the company will target Australia's Noctua on the cooling front and California's Corsair memory in the power supply front.

Be Quiet!
be quiet!'s lineup of fans and power supplies will hit U.S. and Canadian e-tailers this spring.

As the name suggests, be quiet! has some special design features targeting silent performance.  The plastic blades of the company's fans feature grooved channels to reduce airflow noise.  And the fan is encircled in a rubber ring to deaden any sort of vibration against the case.

The German firm is targeting a tentative February launch date for its line in the U.S. and Canada.  In the U.S. the company will distribute primarily through Newegg.  In Canada the firm is pairing up with NCIX.com, a popular online e-tailer.

[All Images © Jason Mick and DailyTech LLC]


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Bound to fail
By Nyu on 1/9/2013 1:57:24 AM , Rating: 0
They won't do very good.. European tech business are terrible at customer support and management, they pale far behind in comparison with the US, specially zealot nationalist German companies.




RE: Bound to fail
By TakinYourPoints on 1/9/2013 3:21:26 AM , Rating: 3
Where does this come from? I've had great support from Noctua, an Austrian company. They even took care of me when I needed a new HSF bracket because of the change in motherboard socket, all without me needing to buy a new product. Again, really great service from them.


RE: Bound to fail
By Nyu on 1/9/2013 6:26:42 AM , Rating: 1
From various years of bad experiences with german companies. Take f.e Terratec, they used to make really good sound and tv cards, but the support behind it killed any willingness to ever wanna buy anything from them again. Support queries used to take 2-3 weeks for a single, useless reply, often in half broken English mixed with german. They rarely updated any drivers and always ignored all issues. Eventually they dropped email support and any mention to it from their website.


RE: Bound to fail
By maugrimtr on 1/9/2013 8:35:24 AM , Rating: 3
Didn't you read the article? Noctua is an Australian company. They make their products high the Alps above Sydney.


RE: Bound to fail
By Nyu on 1/9/2013 10:38:02 AM , Rating: 2
The article is about a German company, however.


RE: Bound to fail
By Ammohunt on 1/9/13, Rating: -1
RE: Bound to fail
By Martin84a on 1/9/2013 3:10:41 PM , Rating: 3
You do realize that Europe is a continent made up of several countries?


RE: Bound to fail
By Ammohunt on 1/9/13, Rating: -1
RE: Bound to fail
By mikeyD95125 on 1/9/2013 4:55:24 PM , Rating: 2
I agree.

The Albanians, Norwegians, Polish, Slovenians, English, Italians, Danish, Bulgarians and all the other 700 million lazy riff raff people of Europe just don't know what it means to do a hard days work.


RE: Bound to fail
By track145 on 1/10/2013 7:30:24 PM , Rating: 2
Quite laughable how a few people are generalising a population larger than USA based on pure ignorance, or a single personal experience at best. Since we're on the subject of generalising, you come from a country which apparently can't tell the difference between Austria and Australia and are often seen by other countries as ignorant, arrogant, plagiarising, uneducated, obese, lazy, warmongering cowboys.

Annoying isn't it? ;)

Of course, I know that doesn't apply to over 600 million people, so why don't you people think to educate yourselves or at least think about how foolish you're being before posting such utter nonsense?


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