CES 2013: Top Euro Component Maker "be quiet!" Sets Its Sights on U.S. Conquest
January 8, 2013 4:45 PM
Be Quiet! will be launching a line of coolers and power suppies in the U.S. and Canada
This morning at
2013 Consumer Electronics Show
we caught up with Cristoph Katzer, a product marketing representative from "be quiet!" (some may remember Mr. Katzer from his role as a power supply reviewer at
several years back.
Be quiet! is likely an unfamiliar brand for most American consumers. But the top European parts company and self-proclaimed "quietness experts" look to change that this year, as they launch in America.
Founded in 2000 and based out of Hamburg, Germany, the component maker claims to be #1 in Europe for cooling and power supplies parts for enthusiasts. Now it looks to parlay that experience into sales success across the pond, with impending launches in the U.S. and Candian markets.
Featuring a small line of four fans and four power supplies, the company will target Australia's Noctua on the cooling front and California's Corsair memory in the power supply front.
be quiet!'s lineup of fans and power supplies will hit U.S. and Canadian e-tailers this spring.
As the name suggests, be quiet! has some special design features targeting silent performance. The plastic blades of the company's fans feature grooved channels to reduce airflow noise. And the fan is encircled in a rubber ring to deaden any sort of vibration against the case.
The German firm is targeting a tentative February launch date for its line in the U.S. and Canada. In the U.S. the company will distribute primarily through Newegg. In Canada the firm is pairing up with NCIX.com, a popular online e-tailer.
[All Images © Jason Mick and DailyTech LLC]
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