Target to Price Match Amazon, Amazon Prime Comes to Canada
January 8, 2013 10:52 AM
Canadian residents cannot partake in the free e-book lending service for Kindle or TV/movie streaming
The brick-and-mortar stores have spent years battling Amazon for its low prices, lack of tax collection,
, etc. But now, Target has announced that it will match Amazon and certain other competitor's online prices year-round.
Target said that it will now match the prices of rival websites year-round including Amazon, Wal-Mart, Toys R Us and Best Buy.
Target typically does this over the holiday season, such as its most recent price match program from November 1 through December 16. However, as online shopping continues to grow in the U.S., the company is embracing this method year-round.
According to Target, it will offer a price match when a customer purchases an eligible product at a Target store and finds the same item for a lower price in the following week's Target ad or a local competitor's printed ad. It will also offer a price match if a customer finds the same item for a lower price within one week at the website of one of the above-mentioned competitors.
While this gives Target a competitive edge, Amazon isn't sitting put while rivals rise to the occasion. Amazon recently expanded its Prime services to Canada, where residents can pay the $79 annual fee for guaranteed two-day shipping.
However, unlike the U.S. version of Amazon Prime, Canadian residents cannot partake in the free e-book lending service for Kindle or
. Amazon said it isn't planning on offering these options in Canada.
Amazon Prime launched in the U.S. in 2005 and typically costs $79 per year, but the e-tailer recently launched a
monthly subscription option
as well for $7.99.
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