(Source: sbnation.com)
Canadian residents cannot partake in the free e-book lending service for Kindle or TV/movie streaming
The brick-and-mortar stores have spent years battling Amazon for its low prices, lack of tax collection, cheap/fast shipping, etc. But now, Target has announced that it will match Amazon and certain other competitor's online prices year-round.
Target said that it will now match the prices of rival websites year-round including Amazon, Wal-Mart, Toys R Us and Best Buy.
Target typically does this over the holiday season, such as its most recent price match program from November 1 through December 16. However, as online shopping continues to grow in the U.S., the company is embracing this method year-round.
According to Target, it will offer a price match when a customer purchases an eligible product at a Target store and finds the same item for a lower price in the following week's Target ad or a local competitor's printed ad. It will also offer a price match if a customer finds the same item for a lower price within one week at the website of one of the above-mentioned competitors.
While this gives Target a competitive edge, Amazon isn't sitting put while rivals rise to the occasion. Amazon recently expanded its Prime services to Canada, where residents can pay the $79 annual fee for guaranteed two-day shipping.
However, unlike the U.S. version of Amazon Prime, Canadian residents cannot partake in the free e-book lending service for Kindle or TV/movie streaming. Amazon said it isn't planning on offering these options in Canada.
Amazon Prime launched in the U.S. in 2005 and typically costs $79 per year, but the e-tailer recently launched a monthly subscription option as well for $7.99.
Sources: Times Colonist, Yahoo News
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
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