Tim Cook Heads Back to China for Apple Expansion
January 8, 2013 2:21 PM
comment(s) - last by
This is Cook's second trip in 10 months
In an effort to expand in the country, Apple CEO Tim Cook has made his second trip to China in under a year.
Cook is currently in China meeting with Miao Wei, head of the Ministry of Industry. He's looking into broadening Apple's business in China, including the information technology industry and global mobile communications.
Cook made his first trip to China in March 2012, and since then, Apple has increased its number of stores in China from six to 11.
In 2011, many
counterfeit Apple stores
started popping up around China. In July of that year, a
store located in Kunming, which wasn't identified as an authorized Apple retailer, imitated the real thing right down to employees wearing identical Apple employee t-shirts and
the solid white shelves/walls featuring the products.
Later in August 2011,
22 additional unauthorized Apple retailers
were found throughout China.
These unauthorized Apple retailers have been forced to stop using Apple's logo, and a complaint hotline along with increased monitoring is being put into place to prevent any further reselling of Apple products.
Last month, it was reported that Apple,
which previously held the No. 4 spot in the Chinese mobile phone market,
slipped to No. 6
in Q3 due to its low number of shipments
. Cook is likely looking to correct this, considering China is the largest market for mobile phones.
It is unclear how long Cook will be in China or who else he'll be meeting with.
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RE: Tim Cook: "All ya kidneys belong to us!"
1/8/2013 6:44:09 PM
Supply chain is also the main reason Apple gets the profit margins that they do, even when using top shelf components. An iPhone and a top end device from other manufacturers without contract will cost about the same, roughly $700, but Apple's take will be higher. Its all about supply chain, efficiency, and producing a much higher volume of fewer device lines.
It is the tightest run ship in the industry, from R&D to production to retail, and its all Tim Cook. Google and Microsoft are now going through their growing pains period now that they're also in the business of making and distributing hardware. The only other company with that sort of know-how at a large scale is Samsung.
"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson
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