backtop


Print 21 comment(s) - last by erple2.. on Feb 3 at 9:20 AM


Acer President Jim Wong
Acer thinks that Microsoft is getting it wrong with Surface RT marketing

There's no question that Microsoft's Surface RT tablet has come out of the starting gate a little slowly. Sales have been relatively modest since its late October launch, and Microsoft only recently opened up sales to third-party retailers.
 
Microsoft already has enough on its plate in dealing with Surface RT -- and the upcoming Surface Pro -- but one of the company’s own hardware partners is looking to rain on its parade. Acer has been a vocal critic of Surface RT from the beginning, and it looks like that criticism isn't letting up anytime soon.
 
Acer President Jim Wong yesterday stated in an interview with AllThingsD that Microsoft is confusing consumers with its Surface RT advertising. “The promotion of the product is really focused on the keyboard, and the users really don’t know how to maximize the touch experience,” said Wong.

Perhaps Wong is hinting at Microsoft's Surface commercial which seems to place more emphasis on the keyboard cover "clicking" into place and choreographed dancing instead of primarily focusing on the Surface's touch screen and touch-centric Windows RT interface.

 
Wong also points to the iPad and how touch has always been the focal point of Apple’s marketing of the device to consumers. There are keyboard accessories available for the iPad (some even made by Apple), but they take a backseat to touch.
 
Acer CMO Michael Birkin piled on by stating that consumers in general are getting mixed messages (which is leading to confusion) regarding the differences between Windows RT and Windows 8.
 
So do the Acer executives have a point with Surface advertising and Windows RT/Windows 8 confusion, or do you think that Acer feels that its toes are getting stepped on by Microsoft encroaching into the hardware realm?

Source: AllThingsD



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Why buy a Surface?
By BifurcatedBoat on 1/8/2013 4:28:04 PM , Rating: 2
I don't think the marketing matters all that much. Why should I buy one? The marketing doesn't tell me, because there is no good reason.

Surface Pro on the other hand is a much more interesting and desirable product. Despite the power inefficiency of x86, if Intel can continue to bring the power consumption down anyway, that might be the future of MS Windows-compatible tablets and shared apps.

Also, the Surface Pro has a Wacom pen. That's huge.




RE: Why buy a Surface?
By erple2 on 2/3/2013 9:20:18 AM , Rating: 2
quote:
Despite the power inefficiency of x86


Wait, are you comparing a 15 year old x86 processor to a state of the art ARM processor? Otherwise, this statement is just completely false. Anandtech recently debunked that myth.

http://www.anandtech.com/show/6529/busting-the-x86...


"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki