Acer President Still Isn't Off His Microsoft Surface Soapbox
January 8, 2013 1:33 AM
comment(s) - last by
Acer President Jim Wong
Acer thinks that Microsoft is getting it wrong with Surface RT marketing
There's no question that Microsoft's Surface RT tablet has come out of the starting gate a little slowly. Sales have been
since its late October launch, and Microsoft only recently opened up sales to
Microsoft already has enough on its plate in dealing with Surface RT -- and the
upcoming Surface Pro
-- but one of the company’s own hardware partners is looking to rain on its parade. Acer has been a vocal critic of Surface RT from the beginning, and it looks like that criticism isn't letting up anytime soon.
Acer President Jim Wong yesterday stated in an interview with
that Microsoft is confusing consumers with its Surface RT advertising. “The promotion of the product is really focused on the keyboard, and the users really don’t know how to maximize the touch experience,” said Wong.
Perhaps Wong is hinting at Microsoft's Surface commercial which seems to place more emphasis on the keyboard cover "clicking" into place and choreographed dancing instead of primarily focusing on the Surface's touch screen and touch-centric Windows RT interface.
Wong also points to the iPad and how touch has always been the focal point of Apple’s marketing of the device to consumers. There are keyboard accessories available for the iPad (some even made by Apple), but they take a backseat to touch.
Acer CMO Michael Birkin piled on by stating that consumers in general are
getting mixed messages
(which is leading to confusion) regarding the differences between Windows RT and Windows 8.
So do the Acer executives have a point with Surface advertising and Windows RT/Windows 8 confusion, or do you think that Acer feels that its toes are getting stepped on by Microsoft encroaching into the hardware realm?
This article is over a month old, voting and posting comments is disabled
1/8/2013 11:00:16 AM
that map is woefully incomplete. It does not even touch on their business product lines. There is also no mention of the products MS makes for other platforms. That map could be way more convoluted.
Mapping MS out like that is the wrong way of doing things to begin with. MS is a company of several technologies, which they bundle into different products. For example; Skydrive is simply skydrive. You can interact with skydrive in different ways depending on your use of it and the devices you have. I personally use it as an automated document backup and syncing feature. I moved my documents folder to the skydrive folder on all of my machines and *poof* when I save a document on any computer it becomes available on all of my computers. Similarly, my phone automagically moves everything to skydrive, and *poof* all of my pictures are automagically on all of my systems as a local copy which is updated through skydrive. Skydrive is supposed to be cloud storage, and I could use it like that if I wanted, but I find it more convieniant to use it as a sync tool.
But the point is that Skydrive is merely Windows Live Mesh attached to a HDD on one of MS's servers somewhere. The name may change, and the packaging may change, but what it really is, is simply live mesh, which can run on just about anything, and you can interact with it via just about anything. Categorizing it (or other technologies like Skype) as different things under different divisions just muddies the waters.
"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook
Report: Microsoft Surface Pro Launch Date Pegged for January 26
January 4, 2013, 8:44 AM
Microsoft Allows Third-Party Retailers to Sell Surface with Windows RT
December 12, 2012, 12:44 PM
Microsoft Surface RT Sales Hurt by Lack of Distribution
December 8, 2012, 9:53 AM
Man Who Shot Father for Texting During Movie Previews Was Also Texting
March 14, 2014, 2:25 PM
Sony's PS4 Outsells Microsoft's Xbox One for February
March 14, 2014, 12:36 PM
Skrillex Releases Free Album Inside App, But Crashes Torture Fans
March 13, 2014, 8:04 PM
Microsoft Waives Windows Phone OS Licensing Fees for Two Hardware Makers in India
March 13, 2014, 1:07 PM
Huawei Says Windows Phone is "Low Priority", Relegates It to Dual OS
March 13, 2014, 11:21 AM
$1,200 Nikon 1 V3 Mirrorless Camera Offers 120fps Slow Motion Capture
March 13, 2014, 9:04 AM
Most Popular Articles
Malaysian Airlines Flight 370 Made Wild Altitude Changes
March 14, 2014, 9:21 PM
Tesla Motors Calls New Jersey Out on New Rule Against Its Direct Sales Model
March 11, 2014, 12:01 PM
Hack Reveals Fallen Bitcoin CEO's Posh Tokyo Penthouse
March 10, 2014, 4:28 PM
HTC One Leaks: LED Smart Cover, Carrier Models, Google Play Ed.
March 11, 2014, 5:30 PM
Apple Authorized to Seek $40 Per Device Against Samsung
March 13, 2014, 4:31 PM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information