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Acer President Jim Wong
Acer thinks that Microsoft is getting it wrong with Surface RT marketing

There's no question that Microsoft's Surface RT tablet has come out of the starting gate a little slowly. Sales have been relatively modest since its late October launch, and Microsoft only recently opened up sales to third-party retailers.
Microsoft already has enough on its plate in dealing with Surface RT -- and the upcoming Surface Pro -- but one of the company’s own hardware partners is looking to rain on its parade. Acer has been a vocal critic of Surface RT from the beginning, and it looks like that criticism isn't letting up anytime soon.
Acer President Jim Wong yesterday stated in an interview with AllThingsD that Microsoft is confusing consumers with its Surface RT advertising. “The promotion of the product is really focused on the keyboard, and the users really don’t know how to maximize the touch experience,” said Wong.

Perhaps Wong is hinting at Microsoft's Surface commercial which seems to place more emphasis on the keyboard cover "clicking" into place and choreographed dancing instead of primarily focusing on the Surface's touch screen and touch-centric Windows RT interface.

Wong also points to the iPad and how touch has always been the focal point of Apple’s marketing of the device to consumers. There are keyboard accessories available for the iPad (some even made by Apple), but they take a backseat to touch.
Acer CMO Michael Birkin piled on by stating that consumers in general are getting mixed messages (which is leading to confusion) regarding the differences between Windows RT and Windows 8.
So do the Acer executives have a point with Surface advertising and Windows RT/Windows 8 confusion, or do you think that Acer feels that its toes are getting stepped on by Microsoft encroaching into the hardware realm?

Source: AllThingsD

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RE: Point
By perspicacity on 1/8/2013 8:50:11 AM , Rating: 2
Mistake or not, it's the only play Microsoft has.

I think the real mistake is Windows RT. Incompatible platform means they can't leverage the millions of existing Windows apps out there, which is Microsoft's only real advantage.

Even though it's a hybrid bastardization, Windows 8 is Microsoft's best bet. They can't compete with a completely separate OS in the tablet world... they're too late to the party.

I just wish they didn't disrupt the desktop experience so much.

RE: Point
By Nortel on 1/8/2013 10:10:21 AM , Rating: 3
MS is desperately trying to tie 'everything' together. From phones & tablets to destops and servers, they are targeting a unified look. Obviously things aren't going so well for them right now but we have recently seen more touch desktops with a drafting table experience being released. This could convince users (if you watch the commercials) that having children playing angry birds and finger painting is worth the purchase of a new computer.

RE: Point
By arazok on 1/8/2013 4:00:38 PM , Rating: 2
My wife has never, once, in her entire life, expressed any interest in playing the piano. Apple launches a commercial with a finger playing a keyboard, and suddenly it’s her purpose for being.

Those ads use emotion to sell computers, and it’s amazingly effective. The kid painting commercial is the only good ad Microsoft has for Win 8 IMO.

RE: Point
By Cheesew1z69 on 1/8/2013 4:48:54 PM , Rating: 2
And the song they use in it, AWESOME song. Found the entire song and LOVE IT.

RE: Point
By Mint on 1/8/2013 2:04:15 PM , Rating: 2
Yeah, IMO RT is just a backup plan if Intel didn't deliver on Clovertrail. It's a bit of a "child's play, we can do it too" message from MS about making a closed OS for ARM with a secure marketplace. I don't think MS even cares if it succeeds, and it probably cost them next to nothing to develop since they needed the Win8 kernel running on ARM anyway for WP8.

I think it'll die in a year or two.
I just wish they didn't disrupt the desktop experience so much.
It really doesn't have to if you don't want it to. Just use the start page as a giant start menu with tons of one-click access, and then the positives outweigh the negatives.

RE: Point
By freedom4556 on 1/8/2013 5:44:30 PM , Rating: 2
It really doesn't have to if you don't want it to. Just use the start page as a giant start menu with tons of one-click access, and then the positives outweigh the negatives.

That's pretty much exactly how I use Windows 8, and my only complaint is that I wish they could've left us a start screen button so that in VMs and remote desktops it's less difficult to miss that one corner pixel without accidentally leaving the virtual window entirely.

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