backtop


Print 21 comment(s) - last by erple2.. on Feb 3 at 9:20 AM


Acer President Jim Wong
Acer thinks that Microsoft is getting it wrong with Surface RT marketing

There's no question that Microsoft's Surface RT tablet has come out of the starting gate a little slowly. Sales have been relatively modest since its late October launch, and Microsoft only recently opened up sales to third-party retailers.
 
Microsoft already has enough on its plate in dealing with Surface RT -- and the upcoming Surface Pro -- but one of the company’s own hardware partners is looking to rain on its parade. Acer has been a vocal critic of Surface RT from the beginning, and it looks like that criticism isn't letting up anytime soon.
 
Acer President Jim Wong yesterday stated in an interview with AllThingsD that Microsoft is confusing consumers with its Surface RT advertising. “The promotion of the product is really focused on the keyboard, and the users really don’t know how to maximize the touch experience,” said Wong.

Perhaps Wong is hinting at Microsoft's Surface commercial which seems to place more emphasis on the keyboard cover "clicking" into place and choreographed dancing instead of primarily focusing on the Surface's touch screen and touch-centric Windows RT interface.

 
Wong also points to the iPad and how touch has always been the focal point of Apple’s marketing of the device to consumers. There are keyboard accessories available for the iPad (some even made by Apple), but they take a backseat to touch.
 
Acer CMO Michael Birkin piled on by stating that consumers in general are getting mixed messages (which is leading to confusion) regarding the differences between Windows RT and Windows 8.
 
So do the Acer executives have a point with Surface advertising and Windows RT/Windows 8 confusion, or do you think that Acer feels that its toes are getting stepped on by Microsoft encroaching into the hardware realm?

Source: AllThingsD



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Who are your biggest competitors?
By retrospooty on 1/8/2013 7:41:52 AM , Rating: 2
Yup. With or without MS, Acer needs to focus on building better products period. Nothing else will get them to grow, whether MS is making product or not.


RE: Who are your biggest competitors?
By OoklaTheMok on 1/8/2013 8:44:45 AM , Rating: 2
I have a Surface, and I would much rather have my Surface than a cheap plastic Acer tablet. The Surface is just built so much better than an Acer.


By Alexvrb on 1/8/2013 9:43:31 PM , Rating: 2
The build quality of Surface is outstanding. With that being said, there ARE some polycarbonate bodies out there that are pretty darn good. Unfortunetely, I don't think any of them are built by Acer!

Really, Acer would need to undercut the competition by at least $100 to be appealing.


"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki