CES 2013: Intel to OEMs: Get Touch or You Can't Call it an "Ultrabook" Anymore
January 7, 2013 4:45 PM
comment(s) - last by
Top processor maker predicts $599 multi-touch ultrabooks, 13 hour battery life
with Microsoft Corp.'s (
) touch-driven operating system turn with Windows 8, it's about to get worse. Intel Corp. (
) announced at its Monday afternoon press conference at the
2013 Consumer Electronics Show
at the Mandalay Bay Convention Center in Las Vegas, Nevada that
next generation Core i-Series "Ultrabook" machines will be
required to have touch
In other words, for OEMs less than enthusiastic about touch displays for laptops, you will be forced to either begrudgingly add touch or may be bumped down the supply ladder when it comes to Intel's latest and greatest upcoming Ultrabook-aimed chip -- the
new 22 nm architecture
(a "tock" release).
Thus Intel appears to be following an approach similar to Microsoft's with Windows 8 -- shoving innovation down the throat of the market.
Both device designers and customers will now be forced to deal with this force-feeding -- whether or not they feel ready for it. Ultimately that may be a wise decision for both companies; Microsoft otherwise would risk being overrun by master marketers and innovators like Google Inc. (
) and Apple, Inc. (
), while Intel would risk losing more ground to ARM Holdings Plc. (
For OEMs who play nice, there will be rewards.
Intel showed off a 13-inch reference design that delivered 13 hour battery life, when in laptop mode (10 hours when in tablet mode, detachable via a one-touch latching mechanism). Intel is claiming that the battery bump from
is the "largest generation on generation battery life increase in the history of Intel."
The processor maker believes that by the holidays $599 USD or below touch laptops will be available to consumers, with the latest Intel Core processors.
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RE: Doesn't make sense
1/8/2013 3:50:57 PM
I suppose I shouldn't poke fun at you. It's kind of like laughing at someone for drooling when following a stroke. So, I apologize.
Here's a stock tip: Windows 8 is the future of computing. It's as much better than Windows 7 as XP was an improvement over Windows ME. There are Intel phones selling in China and a few other countries, and availability is expected to reach NA early next year. When the time comes that the full OS will be available on smart phones, everyone will forget who Apple is, and your Apple shares will shrink slowly like it did in the 80s. Unfortunately, for you, there will be no 3rd coming of Jobs. He's dead and gone. He was a great visionary and evolutionized several products. Perhaps, had he lived, he would have continued his work. But the Apple of today is plagued by mindless zombies, and unless they find a great leader like Jobs, they will go down.
That said, if Sinofsky is really the guy behind Windows 8, and they do revert to W7 rather than continue to evolve, like many of the folks who post on these boards seem to be hopeful for, then there is hope for Apple as a company.
Cheers, and again I'm sorry if I hurt your feelings. Sell those stocks before you lose your life savings!
"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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