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Top processor maker predicts $599 multi-touch ultrabooks, 13 hour battery life

For those unhappy with Microsoft Corp.'s (MSFT) touch-driven operating system turn with Windows 8, it's about to get worse.  Intel Corp. (INTC) announced at its Monday afternoon press conference at the 2013 Consumer Electronics Show at the Mandalay Bay Convention Center in Las Vegas, Nevada that all next generation Core i-Series "Ultrabook" machines will be required to have touch.

In other words, for OEMs less than enthusiastic about touch displays for laptops, you will be forced to either begrudgingly add touch or may be bumped down the supply ladder when it comes to Intel's latest and greatest upcoming Ultrabook-aimed chip -- the new 22 nm architecture Haswell (a "tock" release).

Thus Intel appears to be following an approach similar to Microsoft's with Windows 8 -- shoving innovation down the throat of the market.

Both device designers and customers will now be forced to deal with this force-feeding -- whether or not they feel ready for it.  Ultimately that may be a wise decision for both companies; Microsoft otherwise would risk being overrun by master marketers and innovators like Google Inc. (GOOG) and Apple, Inc. (AAPL), while Intel would risk losing more ground to ARM Holdings Plc. (LON:ARM)

For OEMs who play nice, there will be rewards.

Intel showed off a 13-inch reference design that delivered 13 hour battery life, when in laptop mode (10 hours when in tablet mode, detachable via a one-touch latching mechanism). Intel is claiming that the battery bump from Ivy Bridge to Haswell is the "largest generation on generation battery life increase in the history of Intel."

The processor maker believes that by the holidays $599 USD or below touch laptops will be available to consumers, with the latest Intel Core processors.

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RE: Doesn't make sense
By Tony Swash on 1/8/2013 10:27:20 AM , Rating: 1
Dont put words in my mouth spin boy. I didnt say they were doomed. Apple could release nothing new for 3 years and they would still be in the market selling the iPhone

Apple are not doooommmed!!!

What I am saying is as a consumer, there are better options out there with more phone and more features for your $. People are catching on to that fact.

Apple are doooommmed!!!

Make your mind up :)

RE: Doesn't make sense
By retrospooty on 1/8/2013 10:33:44 AM , Rating: 2
RE: Doesn't make sense
By retrospooty on 1/8/2013 12:15:14 PM , Rating: 2
"Make your mind up"

Busy earlier, but now can type... Anyhow, its not a 2 setting world. Stop and all ahead full. What I am saying is that Yes, most people are catching on to the fact that the iPhone is underfeatured compared to its competition, but there are still plenty of people that will buy it. That leaves it not doomed and not at the top of the market.

From 2007 to 2011, Apple was at the top of their game. Now, they aren't really innovating, and everyone caught up and then surpassed them. So, Apple will not be at the top of the market like 2007 to 2011, but will still be a major player and be highly profitable.

Not doomed, just bested by the competitors.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads
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