CES 2013: Intel to OEMs: Get Touch or You Can't Call it an "Ultrabook" Anymore
January 7, 2013 4:45 PM
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Top processor maker predicts $599 multi-touch ultrabooks, 13 hour battery life
with Microsoft Corp.'s (
) touch-driven operating system turn with Windows 8, it's about to get worse. Intel Corp. (
) announced at its Monday afternoon press conference at the
2013 Consumer Electronics Show
at the Mandalay Bay Convention Center in Las Vegas, Nevada that
next generation Core i-Series "Ultrabook" machines will be
required to have touch
In other words, for OEMs less than enthusiastic about touch displays for laptops, you will be forced to either begrudgingly add touch or may be bumped down the supply ladder when it comes to Intel's latest and greatest upcoming Ultrabook-aimed chip -- the
new 22 nm architecture
(a "tock" release).
Thus Intel appears to be following an approach similar to Microsoft's with Windows 8 -- shoving innovation down the throat of the market.
Both device designers and customers will now be forced to deal with this force-feeding -- whether or not they feel ready for it. Ultimately that may be a wise decision for both companies; Microsoft otherwise would risk being overrun by master marketers and innovators like Google Inc. (
) and Apple, Inc. (
), while Intel would risk losing more ground to ARM Holdings Plc. (
For OEMs who play nice, there will be rewards.
Intel showed off a 13-inch reference design that delivered 13 hour battery life, when in laptop mode (10 hours when in tablet mode, detachable via a one-touch latching mechanism). Intel is claiming that the battery bump from
is the "largest generation on generation battery life increase in the history of Intel."
The processor maker believes that by the holidays $599 USD or below touch laptops will be available to consumers, with the latest Intel Core processors.
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Ultrabook is just a name.
1/7/2013 8:32:29 PM
Ok forget about "Ultrabook", OEM just build "Superbook" with other chips !!! This is getting weirder and weirder by the minute. I though MS just got a lesson by the poor sale of W8 and Intel wants to follow suit ??? I hope all those laptops come mandatory with a built-in screen cleaner fluid dispenser. I certainly love to smudge my screen when I work on my office documents. Actually I hope Intel does it so that AMD can resurrect by keeping it senses. In the end, I don't care what Intel and MS want, I decided with my money.
P.S please macdevdude don't comment anymore, we have enough. You can't be a real person. I am thinking, it's one of those latest forums "Apple trolling bot" spread by Cook !
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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