CES 2013: Intel to OEMs: Get Touch or You Can't Call it an "Ultrabook" Anymore
January 7, 2013 4:45 PM
comment(s) - last by
Top processor maker predicts $599 multi-touch ultrabooks, 13 hour battery life
with Microsoft Corp.'s (
) touch-driven operating system turn with Windows 8, it's about to get worse. Intel Corp. (
) announced at its Monday afternoon press conference at the
2013 Consumer Electronics Show
at the Mandalay Bay Convention Center in Las Vegas, Nevada that
next generation Core i-Series "Ultrabook" machines will be
required to have touch
In other words, for OEMs less than enthusiastic about touch displays for laptops, you will be forced to either begrudgingly add touch or may be bumped down the supply ladder when it comes to Intel's latest and greatest upcoming Ultrabook-aimed chip -- the
new 22 nm architecture
(a "tock" release).
Thus Intel appears to be following an approach similar to Microsoft's with Windows 8 -- shoving innovation down the throat of the market.
Both device designers and customers will now be forced to deal with this force-feeding -- whether or not they feel ready for it. Ultimately that may be a wise decision for both companies; Microsoft otherwise would risk being overrun by master marketers and innovators like Google Inc. (
) and Apple, Inc. (
), while Intel would risk losing more ground to ARM Holdings Plc. (
For OEMs who play nice, there will be rewards.
Intel showed off a 13-inch reference design that delivered 13 hour battery life, when in laptop mode (10 hours when in tablet mode, detachable via a one-touch latching mechanism). Intel is claiming that the battery bump from
is the "largest generation on generation battery life increase in the history of Intel."
The processor maker believes that by the holidays $599 USD or below touch laptops will be available to consumers, with the latest Intel Core processors.
This article is over a month old, voting and posting comments is disabled
1/7/2013 6:02:47 PM
Every other news outlet reporting on Intel's CES 2013 keynote stated that touch was only becoming a requirement for bearing the Ultrabook brand...
RE: Who's correct?
1/8/2013 1:43:21 AM
This makes more sense. It seems unlikely that they would refuse sales of the chip to vendors but it seems more likely that they would restrict use of the ultrabook name to devices that meet the ultrabook requirements.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
Windows 8 Usage Sinks Below Vista Levels
January 4, 2013, 12:39 PM
IDF 2012: Haswell GT2/GT3 Processors Run "Skyrim"
September 12, 2012, 9:48 PM
All Windows 8 PCs Will Have 5-Fingered Touch
March 29, 2012, 10:22 AM
Samsung Reveals Metal Unibody Galaxy A5, A3 Smartphones
October 31, 2014, 9:27 AM
Amazon Exec on Fire Phone: “We didn’t get the price right”
October 31, 2014, 8:22 AM
Moto 360 to go "Champagne Gold" for $299, According to Amazon Listing
October 30, 2014, 3:24 PM
Call-capable Samsung Gear S Smartwatch Launches Nov 7 in U.S.
October 30, 2014, 12:45 PM
Lenovo Completes $2.91B Acquisition of Motorola
October 30, 2014, 11:57 AM
Samsung Electronics Q3 Profit Falls by 60%, Mobile Division Sees 74% Profit Decline
October 30, 2014, 10:10 AM
Most Popular Articles
1 Million Credit Card Activated on Apple Pay Within 72 Hours, Walmart CEO Hopes Visa "Suffers"
October 28, 2014, 8:17 AM
Amid Theater Boycott Netflix Defiantly Plans New Movies, Plus 3 TV Shows for 2015
October 24, 2014, 7:30 PM
CVS, Rite Aid Kill Unofficial Apple Pay Support, Burn Google Wallet Users in the Process
October 25, 2014, 5:26 PM
Microsoft's Figures Show Desktop Users Flocking to Windows 10 Preview
October 27, 2014, 11:04 AM
Fitbit's $249 Surge Fitness Watch Packs 7-Day Battery Life, Two Other Models Also Air
October 27, 2014, 4:20 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information