Nintendo: Wii U Sales "Not Bad"
January 7, 2013 11:00 AM
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Nintendo President Satoru Iwata said that the Wii U isn't flying off of store shelves as quickly as the original Wii
video game console was released at a particularly challenging time as mobile devices move in on the gaming sector, but Nintendo said sales were "steady" at the end of the Christmas season.
Nintendo President Satoru Iwata said that the Wii U isn't flying off of store shelves as quickly as the original Wii, citing problems like the popularity of mobile devices for gaming and the fact that this is the first time Nintendo has released two versions of a console at once.
However, Iwata mentioned that sales are not disappointing by any means. He failed to mention any exact numbers.
"At the end of the Christmas season, it wasn't as though stores in the U.S. had no Wii U left in stock, as it was when Wii was first sold in that popular boom. But sales are not bad, and I feel it's selling steadily," said Iwata.
Back in October, Nintendo said it wanted to sell 5.5 million Wii U's by the end of March 2013. In the first week of launch, about 400,000 consoles were sold.
The company sold 638,339 consoles in Japan between December 8 and December 30.
While cheap game apps on mobile devices have
stolen some of the spotlight
from consoles like the Wii U, Nintendo plans to offer attractive games for its portable 3DS in order to compete. It's also looking to better balance its sales between both versions of the Wii U to increase sales.
"It was the first time Nintendo
released two models of the game console
at the same time ... and I believe there was a challenge with balancing this. Specifically, inventory levels for the premium, deluxe package was unbalanced as many people wanted that version and couldn't find it," said Iwata.
The Wii U launched November 18, 2012. The Basic Set ($299.99) features 8 GB HDD, a Wii U Pad controller and it in comes in white. The Deluxe model ($349.99), on the other hand, offers 32 GB HDD, a Wii U Pad controller, power cradles for the Wii U Pad, an HDMI cable and it comes in black.
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RE: Bad Price Point
1/7/2013 10:46:50 PM
It's not like they "want" $350. It's not making any money in the states because of conversion rates. With the wii they were making money even at launch on hardware alone.
Personally I think it's because they don't seem to care at all this time around. With the wii they were all over the place advertising. Now I see occasional commercials but otherwise there's not much interest being built up. Its probably due to the fact that they don't something like a wii sports to push so its hard for them to build hype around a console without many games to play. They probably should've taken a lesson from the 3DS launch and had something big to reveal along with the console.
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
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