Print 26 comment(s) - last by cyberguyz.. on Jan 6 at 12:03 PM

The new ground-based tech can pinpoint locations outdoors and indoors

While GPS struggles to find your exact location at times, a new positioning technology could step up and give a more accurate area both indoors and outdoors.

The new positioning technology is by Locata, and it uses ground-based equipment instead of satellites to send a radio signal over a certain area. This signal is reportedly a million times stronger than a GPS signal.

While GPS mainly gives outdoor locations, Locata's ground tech is tackling indoor locations such as huge shopping malls as well. Its receivers can be small enough to fit inside a cell phone, so if shoppers are lost in a large mall, they can use Locata on their smartphone to find a certain area.

When tested at the White Sands Missile Range in New Mexico, Locata worked to within 18 centimeters along any axis. GPS typically has location resolutions of a few meters. Locata's technology could bring the resolution as far down as 5 centimeters in the future, making location pinpoints even more precise.

Locata's signal is much stronger because solid objects like GPS signals don’t block it as easily. However, Locata could still use some help in urban settings with many buildings packed so closely together.

It is suggested that Locata's tech will not replace GPS, but rather, work with it to offer both satellite locations and ground-based locations for greater accuracy in different situations. For example, the Jigsaw Positioning System uses both Locata and GPS to guide the placement of drill rigs in Western Australia.

Source: New Scientist

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Some comments from Locata
By Locata-Nunz on 1/4/2013 9:53:46 PM , Rating: 2
Hi, folks. I'm Locata's co-founder and CEO and I appreciate the interest now being generated about our developments. I’d like to help the community by ensuring some *real* information is available to those of you who truly want to understand the revolution we are beginning to roll out now. Very few people actually understand how GPS works, how it’s now seriously failing many professional applications …. or appreciate the enormity of the technical achievement which Locata has invented. This is not the place to go deep into technical aspects, so I offer the following simple video taken of a keynote speech I made late 2011 as we came out of “stealth mode”. It was given to a bunch of start-up entrepreneurs at an Aussie Government conference, but it will nevertheless help you get a very high-level overview of why Locata is essential for the types of apps that are coming for mobile, robotic and automation apps. I like simple pictures. So you need only grasp “the Swiss cheese analogy” in this video to understand why the world needs Locata (and pardon the video quality but Locata did not take it – the government did!).

There’s a lot more info on our website if anyone wants to dig deeper, including several important videos uploaded from a major positioning conference last month. They give the really BIG picture of how Locata is now changing the world of positioning forever.

Several other comments:
(1) The New Scientist article is wrong in some details about the major USAF contract just awarded to Locata ( New Scientist reported that “Even the US military, which invented GPS technology, signed a contract last month agreeing to a large-scale test of Locata at the White Sands Missile Range in New Mexico.” Fail!! They convey an unfortunate impression that the contract is only for “a test”. This is absolutely not the case. The USAF “tests” were carried out exhaustively over the many years leading up to this contract award. This contract is actually for the operational deployment of Locata as the core component of the new “USAF truth reference system” (i.e. the new yardstick!) for the development of US military positioning in the complete absence of GPS. The USAF knows we have already exceeded all their expectations. This should be a VERY strong signal to the consumer and commercial markets because these guys invented GPS, and they don't hand out "sole-source" contracts lightly to companies our size for completely new technology! Consumers, take note.... Remember that the technology the military used years ago is now the tech in your iPhone. Locata will be the same. The USAF has reported on Locata performance in a public article which is a little technical but still “accessible” to non-engineers ( ). The headline performance is this: In the complete absence of GPS Locata delivered better than 6cm (2.5 inch) positioning to aircraft 50km (30 miles) away flying at over 500 km/hr (310 mph). That’s about the width of a business card at 30 miles! I think anyone that’s involved in positioning should understand this is a staggering level of performance not available from any other technology on earth. This is NOT a simulation, an experiment or a prototype. It’s real-word, measured, DELIVERED performance for the most demanding customer on earth. Did I say “industry take note”? :0)

(2) Nevertheless… We are NOT trying to replace GPS. We’re going to FIX GPS so that stuff like Google Glass or real robotics can actually work in the future! You can place any number of satellites in the sky but that will still not enable the types of apps that Apple, Google, and myriad others want to develop for you. GPS must now have a local enhancement, and Locata is the invention that will enable this to happen (watch the video above, please!). The future is what we call GPS 2.0 – a tight integration of satellite+terrestrial technologies which give the same results, are complimentary, but are mutually independent. THAT”S the way to give the world a robust, dependable positioning system.

(3) Finally, centimeters or inches ARE critical for future apps. Again, this is not the place to teach everyone our real-world experience or that of other engineers trying to deliver functioning position-based technology. Honestly – hardly anyone using their phone understands how much YOU are doing to fix the problems underlying GPS in modern apps. If you want the REAL test of GPS on its own, close your eyes. In fact, here are the Top Gear guys showing you what will happen without “inches”. Reality bites starting at about 3:40 into the video. Enjoy.

I’ll get off my soapbox now! ;0) Thanks for your attention.

RE: Some comments from Locata
By futrtrubl on 1/4/2013 10:14:40 PM , Rating: 5
If you are really the CEO and I had Locata stock I would be selling as fast I could right now. Not professional at all.

RE: Some comments from Locata
By Lord 666 on 1/5/2013 6:16:08 PM , Rating: 2
It reads very legit based on his other writings. However, also reminds me of Lazaridis... very open and confident because he knows the technology is solid. Hopefully Nunzio does not let Locata rest on its laurels like RIM.

RE: Some comments from Locata
By Locata-Nunz on 1/6/2013 1:39:31 AM , Rating: 2
Sorry to offend, futrtrubl.

This is the first time I've posted here. I'm not sure why being very open about providing more information and trying to point out inaccuracies in published articles would be called out as "not professional". If I'm transgressing some protocol of this site, please let me know. Thank you.

RE: Some comments from Locata
By cyberguyz on 1/6/2013 12:03:27 PM , Rating: 3
You aren't transgressing protocols, but (some friendly free advice) you really should let your company's PR staff deal with this kind of thing rather than getting trolled. After all, that is what you are paying them for.

I can understand your excitement about your technology, the desire to spread that excitement and rebuff inaccuracies, but posting here personally won't really help that.

This site has a lot of trolls and you will get sucked into some pretty unprofessional-looking comments if you let them prompt you into defending your technology. I am sure you don't want that.

Let your contracts and and accomplishments speak for themselves. I for one am looking forward a more accurate public-level locator technology that will provide me with more accuracy and faster response than GPS currently gives me. I'll keep my eyes open and when you get closer to widespread deployment I'll keep an eye on your shares.

RE: Some comments from Locata
By chrnochime on 1/5/2013 11:44:40 AM , Rating: 2
tl:dr. What I want to know is, how strong is the EMF emanating from your boxes. More than 10 mG? more than 50mG?

RE: Some comments from Locata
By Locata-Nunz on 1/6/2013 3:46:12 AM , Rating: 2
General answers are on our website FAQ's ( Basically, it's the same power as your home wi-fi router, but more specifically...
The maximum signal power for devices in the ISM band is restricted by international regulation to +8 dBm within a 3 kHz bandwidth and to a maximum of 1 Watt. The generally accepted global guidelines for the ISM band are laid out in the United States’ FCC Part 15B regulations, and Locata devices comply with this ordinance.

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