HTC CEO Tells Investors That the Worst is "Probably" Over
January 4, 2013 2:25 PM
comment(s) - last by
Company promises to try to be more innovative to keep up with Apple and Samsung
"The worst... has probably passed. 2013 will not be too bad."
Terms like "probably" aren't the most reassuring phrases to be uttering to investors, but that's what HTC Corp. (
) CEO Peter Chou said in a
The Wall Street Journal
I. HTC Survives an Abysmal 2012
"The worst" was
. Q3 2012 saw HTC's
an incredible 79 percent on a year-to-year basis. Overall, the company's global market share (of all phones, including feature phones)
from 2.7 percent in 2011 to 2.2 percent in 2012.
HTC was far from the only player to struggle last year. Other firms like
Research in Motion
, Ltd. (
) and Google Inc.'s (
saw a continued bleed of sales. But perhaps no company
rose as quickly
-- or fell as fast -- as HTC.
Now the firm is
looking to get its groove back
. In his interview, CEO Chou emphasized that HTC must push out a number of "innovative" designs in 2013, to outdo his competitors. While stopping short of saying his competitors like Samsung Electronics Comp., Ltd. (
) and Apple, Inc. (
) were more innovative in hardware or form factor, he did acknowledge that the market's top two players were out-marketing his firm.
HTC CEO Peter Chou was dealing up brutal honesty in a new interview.
[Image Source: Android and Me]
"Our competitors were too strong and very resourceful, pouring in lots of money into marketing," he acknowledges, "We haven't done enough on the marketing front."
II. Pushing on With Superphones, New Markets
But he disputes the notion that HTC no longer has the resources to put out killer products. He remarks, "Although we don't have as much money to counter [Samsung and Apple], the most important thing is to have unique products that appeal to consumers."
Mr. Chou firmly believes that HTC can put out better look, better featured phones than fellow Android-phonemaker Samsung or Apple. The upcoming
5-inch Droid DNA
-- the flagship Android phone of Verizon Communications Inc.'s (
) and Vodafone Group Plc.'s (
) joint-subsidiary Verizon Wireless he views as one example of such a top-shelf product.
He views expansion into new markets as key to a turnaround, as well. While HTC traditionally relied on U.S. sales, primarily, 2012 saw HTC relying on
a boom in China
to offset a bust in the States. HTC saw its sales double in the Asian giant to 2.8 million units last year. And HTC also benefited from stronger than expected sales of its Butterly smartphones in Japan (the Butterfly is the Japanese twin of Droid DNA).
HTC hopes the Droid DNA -- the U.S. version of the J Butterfly -- will wow consumers in 2013.
[Image Source: The Verge]
"One thing I'd learned from last year is to act fast and be responsive to market changes," the 56-year-old CEO comments. "We are being more flexible now. We are constantly fine-tuning our sales plans and position in various markets."
HTC can also take comfort in that it has finally
set its legal drama with Apple behind it
. HTC is now
long term patent licensing agreements with Apple and Microsoft Corp. (
), making it perhaps the most secure of the Android phonemakers patent-litigation-wise.
But HTC has a tough road ahead to restore its reputation as a premium handset provider. The company will tip its hand to investors shortly, releasing Q4 2012 financials and its Q1 2013 forecast.
This article is over a month old, voting and posting comments is disabled
Keyboards? Keyboards. Keyboards!
1/4/2013 4:57:07 PM
HTC, you used to make the phones with the absolutely best in mobile physical keyboards. I've never seen or touched a phone with a superior keyboard to the HTC Touch Pro 2. There have been others that have been close, but none quite that good with the offset keys, error keys, ctrl & alt keys for shortcuts, and dedicated number row across the top.
Please release some sweet phones merging this superior keyboard capability to some nice hardware implementations. Plenty of polls have showed that end users still want keybaords in phones. Step up and deliver like you can. And do it across OSes and across carriers. The HTC 7 Pro was close on the Windows Phone side, but releasing it on Sprint only in the U.S. was a mistake as well as making the international version not compatible with U.S. 3G frequenqies was second mistake.
"So if you want to save the planet, feel free to drive your Hummer. Just avoid the drive thru line at McDonalds." -- Michael Asher
HTC Slams Rumors, Hints Apple is Getting Less Than Half Microsoft's Licensing Fee
November 20, 2012, 9:04 AM
Verizon Tips 5-inch HTC "Droid DNA" as Flagship Phone
November 13, 2012, 12:20 PM
HTC Makes Deep Cuts to R&D, Marketing, Amid Financial Panic
October 26, 2012, 11:55 AM
Inadvertently Leaked Earnings Report Leads to Shaky Trading Day for Google
October 18, 2012, 7:08 PM
HTC's Woes Continue as it Posts Big Earnings Miss
October 8, 2012, 10:40 AM
OnePlus Ditches Invite System for 1st-Gen Phone, Will Bring it Back for Round "2"
April 20, 2015, 2:52 PM
Apple Plans In-Store Workshops to Teach Users How to Use Its Smartwatch
April 17, 2015, 1:02 PM
Report: Apple Racks Up Nearly 1M Apple Watch Preorders
April 13, 2015, 3:26 PM
Sharp Unveils World's First "4K" Phone Display at Mind-Boggling 806 PPI
April 13, 2015, 11:24 AM
TSMC Hypes Its Upcoming 10 nm Process, Amid Struggles to Hit Volume at 16 nm
April 10, 2015, 7:57 PM
Samsung 's Galaxy S6, Profit Surprise Overshadow Prolonged Revenue Slump
April 8, 2015, 9:24 AM
Most Popular Articles
Windows 10 Build 10056 -- What's New in the Latest Leak
April 13, 2015, 10:38 PM
Tech's Biggest Loser on Tax Day: eBay Pays Nearly 99 Percent Tax Rate
April 15, 2015, 3:28 PM
Mathematician's Sociological Formulation May Explain the "Hipster Paradox"
April 14, 2015, 1:13 PM
Editorial: TinEye is an Essential Search Engine That Too Few Know About
April 14, 2015, 10:58 PM
Testers Trolled by Promise of Uninstallable Windows 10 Preview Build 10061
April 16, 2015, 2:52 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information