LG Sells 55-Inch 3D OLED TV for $10,300
January 2, 2013 1:28 PM
comment(s) - last by
(Source: LG Electronics)
South Korean firm beats Samsung to market, fulfills long-standing promise
With a five-figure price point, LG Electronics, Inc.'s (
) latest television set is a bold gamble, testing whether a recovering consumer electronics market is willing to pay an extreme premium for the best technology.
I. Meet the First Big OLED TV
LG has enjoyed a relatively good track record in the LCD television market and looks to leverage its reputation for reliability with a
$10,300 USD 55-inch organic light-emitting diode (OLED) set
, which just went on sale this week.
The new set is a mere 4 millimeters thin and features LG's
new SmartTV technology
and on-board Wi-Fi. A "Magic Remote" is included with purchase.
The release marks the realization of a long standing promise -- Samsung and LG had been
prototypes at trade shows since at least 2008.
The move is somewhat of a surprise given the unicorn-like status of commercially available large OLED TV sets in recent years. For example, Toshiba Corp. (
vowed in 2009
to release a 30+ inch OLED model, only to
abruptly bail on the launch
and OLED efforts in general.
OLED TVs are more power efficient than traditional LCD TVs, but that's somewhat a moot point given that they cost nearly twice as much as their LCD brethren. More relevantly, OLED sets feature much more vivid and accurate color reproduction than LCD models. For consumers obsessed with picture quality, OLEDs deliver a clear edge over their less expensive predecessors.
But some are not convinced that the advantage will be enough to convince consumers to pony up $10.3K for the LG set.
Seo Won Seok, an analyst at Korea Investment & Securities in Seoul, to
, "The key issue here is how LG could possibly narrow the price gap between the new OLED TVs and the conventional LCD TVs. The price for OLED TVs should come down to about $5,000 to $7,000 to open up the initial market, which is expected about late this year at the earliest."
II. LG Gets a Head Start
For better or worse, LG seems committed to testing the waters and Samsung will likely follow close behind. Samsung had previously committed to selling OLED sets before the end of 2012, but on Dec. 21 backed off those claims, punting its launch to sometime in 2013. Samsung cited weak demand and high prices as reasons for the delay.
LG shares rose on the launch of the OLED model. Despite skepticism regarding sales in the short term, investors appear to view LG's head-start on Samsung in this growing sector as a good thing. Market research firm IHS Inc.'s (
) ISuppli unit labels the OLED sector as
the fasting growing part
of the $100B USD TV industry. It predicts that sales will rise from 34,000 units in 2012 to 2.1m units by 2015. Given
continued process improvements
OLED panels are predicted by some analysts
to be cheaper than LCD units by 2016
OLED TV shipments are predicted to rise to to 2.1m units in 2015. [Image Source: iSuppli]
In an email LG boasted to
, "LG is prepared to ramp up quickly to take the lead in the OLED segment."
LG's new set gives it a head start on rival Samsung Display [Image Source: Flickr]
Sony Corp. (
) was the first to sell an OLED TV debuting the
in Japan for roughly $2,000 USD back in 2007. Sold
exclusively in Japan
at low volume
, the tiny, expensive set was viewed as somewhat of a flop. Sony eventually
pulled the plug on XEL-1 sales in 2010
. Regardless, Sony continued to
pour money into
its OLED offerings.
Struggling with profitability
, Sony latest move was to
partner with domestic display rival Panasonic
). The pair will look to produce technology for new OLED display sets to be launched sometime in 2013 or 2014.
This article is over a month old, voting and posting comments is disabled
RE: Is a little math so difficult for Daily Tech staff?
1/4/2013 11:18:57 AM
I watched the looping demo on a Sony 10-inch OLED unit at the local Best Buy Magnolia department. Contrast, brightness, color saturation, were stunning. No visible grain to the resolution whatsoever.
To skeptics about whether the unwashed masses will appreciate the technical image quality of OLED, they will. All the store has to do is set it next to anything else, and that anything else will look like crap.
"Hmmm, Mabel, we could get this here TEE-vee (in the South, it's important to put the accent on the tee), looks kinda fuzzy, kinda muddy, kinda flat or washed out, or we could get this one here that looks like a window into liquid light. Yep, gunna go with the liquid light."
"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
LG To Unveil New Refined Smart TV Lineup at CES 2013
December 31, 2012, 10:12 AM
Sony, Panasonic to Collaborate on Next Gen OLED Panels for TVs and Large Displays
June 25, 2012, 8:39 AM
Sony CEO Lays Out New Plans to Make Company Profitable
April 12, 2012, 11:08 AM
Sony Halts OLED TV Sales in Japan
February 16, 2010, 9:45 AM
OLED Prices to be Lower than LCD in 2016
October 30, 2009, 10:03 AM
Seagate Senior Researcher: Heat Can Kill Data on Stored SSDs
May 13, 2015, 2:49 PM
How to Recover Most Apps After Your NVIDIA Driver Crashes in Windows 10
March 30, 2015, 12:54 PM
Tinkerer Gets Old School Mac Plus Running on the Modern Web
March 24, 2015, 6:41 PM
Facebook-Backed Oculus Rift's Release Date Slips to 2016; Valve and HTC Salivate
March 16, 2015, 5:58 PM
Hackers Steal Roughly $1 Billion From Banks Using Malware RAT
February 17, 2015, 9:30 AM
NVIDIA Kills Mobile GPU Overclocking, Robs Customers Who Paid For It
February 16, 2015, 8:59 AM
Most Popular Articles
Windows XP, Vista Users Can Get Free Windows 10 Upgrade Thanks to Loophole
June 23, 2015, 2:23 PM
SanDisk's 200GB microSDXC Card Turns Smartphones Into Enviable PMPs
June 26, 2015, 2:02 PM
U.S. Navy Spends $9M USD to Cling to Windows XP, Office 2003
June 24, 2015, 2:03 PM
Under the Hood: Digging Into Sony's New CUH-1200 PS4, 1 TB Ultimate Player Ed.
June 23, 2015, 10:33 AM
Xbox Outsold 108-to-1 By PS4 in Japan, Weekly Sales Fall to 100 Units
June 22, 2015, 1:54 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information