Word art message was not what (most of) the crowd was hoping for
The Curiosity Rover's official Twitter account, maintained by the National Aeronautics and Space Administration, titillated space exploration fans with a Twitter message promising, "Will you be in @TimesSquareNYC for New Year's Eve? Look for a special message from Mars on the giant Toshiba screens."
Fans were hoping for some new images or video from the Rover -- possibly even news of a new discovery. Instead they were treated to a brief pre-rendered animation, followed by a word art "text" from the Rover commenting "Happy New Year From Mars".
The Verge, whose offices are based in Manhattan, New York, described the build-up and delivery as "groan worthy". One commenter hints that maybe budget cuts were to blame, commenting, "I think we should double NASA's budget, purely for the reason that they can then go and license decent typefaces."
However, the $2.5B USD third generation NASA rover perhaps has earned itself a bit of slack for its hard work blasting rocks on the hostile Martian landscape and for becoming the first Mars rover to directly observe the long hypothesized dried stream beds of the "Red Planet".
Hopefully NASA gets the memo and treats the crowd to a more impressive display next year.
"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997
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