Print 9 comment(s) - last by Rukkian.. on Jan 2 at 9:57 AM

Intel streaming TV service to be unveiled at CES

Chipmaker Intel is reportedly working on a new virtual television service. A few details on Intel's virtual television plan surfaced last summer from five different sources claiming to be familiar with the project reports Reuters. The settop box (using Intel technology inside, of course) would run a slimmed-down cable TV service.
Intel is betting on facial recognition technology for targeted ads and a team of veteran entertainment dealmakers to help win media partners for the service. The settop box can't identify specific people, but is able to provide general data about gender and whether or not viewer is an adult or a child.

According to a source that spoke with TechCrunch,  “Everyone doing a half-assed Google TV so [Intel is] going to do it themselves and do it right.”

Intel apparently hopes that its TV service could help advertisers by offering reliable metrics on viewers. Most studios in advertisers currently can only use Nielsen ratings to determine if their ads in shows are hitting their target markets. The online TV service will be able to provide much better metrics for content makers.
The streaming service promises a cloud DVR feature allowing users to watch any past TV show at any time without the need to record the show. It will also allow viewers to pause live TV and rewind shows in-progress. The settop box also promises access to apps available on Intel's app marketplace.
While Intel had initially hoped to launch its settop box and TV service this year, TechCrunch reports that the device won’t be shown until next week at CES.

Sources: TechCrunch, Reuters

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Count me out
By Da W on 12/31/2012 10:39:54 AM , Rating: 4
I for one will not shed money to buy a cable box with facial recognition and targeted ads. If i'm left with no choice i can just live without tv.

RE: Count me out
By StevoLincolnite on 12/31/2012 11:38:12 AM , Rating: 3
Agreed. The last thing we need is more advertising, we get blasted by it everywhere we go and with everything we do!

Faxes, Radio, Television, Buses, Billboard signs, Web Browsing, Phone Calls, Email and even video games.

Next stop... Adverts on your toilet paper! Finally something I'm more than willing to wipe my "You know what" with.

RE: Count me out
By Brandon Hill on 12/31/2012 11:42:43 AM , Rating: 2
Reminds me of Minority Report:

RE: Count me out
By paydirt on 12/31/2012 12:30:22 PM , Rating: 2
As someone who just deactivated their Facebook account (the Randi Zuckerburg incident did it for me)... I wonder if the box requires that people have an active Facebook account, but no worries, I don't want another third-party camera in my living room.

RE: Count me out
By RufusM on 12/31/2012 12:16:33 PM , Rating: 3
I don't mind getting something for free if advertising to me is paying for it. What I despise is paying for a service and STILL being advertised to. I'm looking at you Hulu+, TiVo, Comcast DVR, movie theater, etc.

Take TiVo and Comcast for instance:

- With TiVo you buy the box outright, pay for the DVR service and they still have ads in the menus.

- With Comcast you pay for the cable service, rent the box and they still have ads in the menus.

RE: Count me out
By slunkius on 1/2/2013 1:19:46 AM , Rating: 2
it depends on the package. if you get good content at competitive price, such minor detail as targeted adds should not be a show stopper.

RE: Count me out
By Rukkian on 1/2/2013 9:57:27 AM , Rating: 2
While I wont be buying into this, I would much rather have targeted adds, then ones for things I have no interest in.

While I would love less adds, lets face it, without adds, many of these services would cost much more, as the companies are actually there to make money, not provide for you entertainment.

"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton

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