Report: AMD to Kill Off "VISION" APU Branding
December 31, 2012 12:39 PM
comment(s) - last by
Marketing move would simplify brand names, but not everyone is happy
For two generations of accelerated processing units (APUs) -- Advanced Micro Devices, Inc.'s (AMD) CPU+GPU single die affordability/mobility-focused solution -- the word
"VISION" has been tacked on
to indicate that the chip is an APU. The branding first popped up in the
and continued with the second-gen
, though, that the VISION brand is about to be killed off (for now AMD's
VISION brand homepage
appears alive, but that could soon change).
The APUs will simply snip the designation -- for example "AMD VISION A10" will become "AMD A10". The site doesn't appear entirely happy with this change -- Leo Yim complains:
At the end, the move to the new branding doesn’t benefit the customers much, or help to make better purchase decisions. Besides the respective price points for different APU platforms, nothing substantial is achieved with this purely marketing decision.
But he acknowledges that the move does simplify things and doesn't have that big an impact ultimately.
AMD is rumored to be clipping the "VISION" brand name.
recently rolled out
-core based FX series chips (code-name:
). A mid-range
is also expected to be incoming, based on roadmap leaks.
A new 28 nm low-power APU core (for the A6/A4/E2/E1 models)
will land in mid-2013
, AMD has said that the power-efficient chip will pack a more-powerful DirectX 11.1-compatible GPU core. AMD is rumored to be relying primarily on ball-grid-array (BGA) designs for
, nixing upgrade routes.
This article is over a month old, voting and posting comments is disabled
RE: No big deal IMO
1/1/2013 11:27:49 PM
Search engine powers... VITALIZE! Arctic (formerly known as Arctic Cooling) went after AMD over Fusion branding. So blame Arctic.
Anyway, how is A6, A8, A10 any more or less informative than i3, i5, i7? How does adding the word Fusion or Vision help the situation?
RE: No big deal IMO
1/2/2013 4:07:01 PM
Thanks man! I don't know how I missed that bit of news. Anyways, Fusion would at least tell you the processor is a melding of two different things, whereas A-Series and E-Series, not so much.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
AMD's Bumps FX Series With New Piledriver Cores, Close Gap With Intel
October 23, 2012, 6:34 AM
AMD's Trinity, Intel's Sandy Bridge Battle for Budget ($600-and-Lower) Space
May 15, 2012, 3:51 PM
AMD Concedes Die-Shrink Race to Intel, Considers ARM Cores
February 6, 2012, 11:45 AM
AMD Ships Llano A-Series, Looks to Punish Intel on the Budget End
June 14, 2011, 10:42 AM
AMD Unveils Vision Technology
September 10, 2009, 10:51 AM
Microsoft's Standalone Kinect 2 Goes On Sale Oct. 7 for $150
August 28, 2014, 4:33 PM
Apple Builds Not-So-Secret Secret 3-Story Tower for iPhone 6/iWatch Unveil
August 28, 2014, 3:41 PM
Intel Offers up Penny Sized 3G Modem for Smart Appliances, Etc.
August 28, 2014, 3:25 PM
T-Mobile Will Also Carry the HTC One (M8) for Windows
August 28, 2014, 2:59 PM
Apple’s iPhone 6 to Get NFC Payment Capabilities, September 9 Event Confirmed
August 28, 2014, 11:43 AM
Samsung Announces Tizen-based Gear S Smartwatch That Can Make/Receive Phone Calls
August 28, 2014, 12:00 AM
Most Popular Articles
Microsoft's Surface 2 Tablet Family Gets a $100 Price Cut
August 25, 2014, 1:16 AM
Report: Microsoft to Announce Windows 9 on September 30
August 21, 2014, 11:20 AM
From HULC to FORTIS: the Evolution of Lockheed Martin's Incredible Exosuit
August 22, 2014, 12:45 PM
SpaceX Falcon 9-R Rocket Suffers Malfunction, Self-Destructs During Test Flight
August 23, 2014, 9:36 AM
Owner of "Decepticon" Maserati Ordered to Appear in Court This Thursday
August 25, 2014, 7:55 AM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information