Report: AMD to Kill Off "VISION" APU Branding
December 31, 2012 12:39 PM
comment(s) - last by
Marketing move would simplify brand names, but not everyone is happy
For two generations of accelerated processing units (APUs) -- Advanced Micro Devices, Inc.'s (AMD) CPU+GPU single die affordability/mobility-focused solution -- the word
"VISION" has been tacked on
to indicate that the chip is an APU. The branding first popped up in the
and continued with the second-gen
, though, that the VISION brand is about to be killed off (for now AMD's
VISION brand homepage
appears alive, but that could soon change).
The APUs will simply snip the designation -- for example "AMD VISION A10" will become "AMD A10". The site doesn't appear entirely happy with this change -- Leo Yim complains:
At the end, the move to the new branding doesn’t benefit the customers much, or help to make better purchase decisions. Besides the respective price points for different APU platforms, nothing substantial is achieved with this purely marketing decision.
But he acknowledges that the move does simplify things and doesn't have that big an impact ultimately.
AMD is rumored to be clipping the "VISION" brand name.
recently rolled out
-core based FX series chips (code-name:
). A mid-range
is also expected to be incoming, based on roadmap leaks.
A new 28 nm low-power APU core (for the A6/A4/E2/E1 models)
will land in mid-2013
, AMD has said that the power-efficient chip will pack a more-powerful DirectX 11.1-compatible GPU core. AMD is rumored to be relying primarily on ball-grid-array (BGA) designs for
, nixing upgrade routes.
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RE: No big deal IMO
1/1/2013 8:46:35 PM
I still hate that AMD didn't stick with the Fusion branding for their APUs. A-Series sounds dumb and at the same time, tells me nothing about the product.
RE: No big deal IMO
1/1/2013 11:27:49 PM
Search engine powers... VITALIZE! Arctic (formerly known as Arctic Cooling) went after AMD over Fusion branding. So blame Arctic.
Anyway, how is A6, A8, A10 any more or less informative than i3, i5, i7? How does adding the word Fusion or Vision help the situation?
RE: No big deal IMO
1/2/2013 4:07:01 PM
Thanks man! I don't know how I missed that bit of news. Anyways, Fusion would at least tell you the processor is a melding of two different things, whereas A-Series and E-Series, not so much.
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