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Marketing move would simplify brand names, but not everyone is happy

For two generations of accelerated processing units (APUs) -- Advanced Micro Devices, Inc.'s (AMD) CPU+GPU single die affordability/mobility-focused solution -- the word "VISION" has been tacked on to indicate that the chip is an APU.  The branding first popped up in the Llano/Zacate/Ontario/Desna and continued with the second-gen Trinity/Brazos 2.0/Hondo designs.

SemiAccurate reports, though, that the VISION brand is about to be killed off (for now AMD's VISION brand homepage appears alive, but that could soon change).  

The APUs will simply snip the designation -- for example "AMD VISION A10" will become "AMD A10".  The site doesn't appear entirely happy with this change -- Leo Yim complains:

At the end, the move to the new branding doesn’t benefit the customers much, or help to make better purchase decisions. Besides the respective price points for different APU platforms, nothing substantial is achieved with this purely marketing decision.

But he acknowledges that the move does simplify things and doesn't have that big an impact ultimately.

AMD Vision
AMD is rumored to be clipping the "VISION" brand name.

AMD recently rolled out its Piledriver-core based FX series chips (code-name: Vishera).  A mid-range Piledriver-based APU dubbed Richland is also expected to be incoming, based on roadmap leaks.

A new 28 nm low-power APU core (for the A6/A4/E2/E1 models) will land in mid-2013. Code-named Kabini, AMD has said that the power-efficient chip will pack a more-powerful DirectX 11.1-compatible GPU core.  AMD is rumored to be relying primarily on ball-grid-array (BGA) designs for Kabini, nixing upgrade routes.

Source: SemiAccurate



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RE: No big deal IMO
By Belard on 1/1/2013 2:47:34 AM , Rating: 2
Yep... the model names mean so little. Luckily, there is a dedicated notebook site that tracks and tests ALL notebook CPUs and GPU and presents it in a way that is understandable.

Go here: http://www.notebookcheck.net/FAQ-Tips-Technics.123...

Left side is CPU, right side is GPU, try out all the links as they display different kinds of information. Using this site made it possible to figure out how a new intel G-CPU compares to an older Core2 or Core-i3 CPU, etc etc..

Start with this one: http://www.notebookcheck.net/Computer-Games-on-Lap...

You can use its default game list or edit it a bit and will will show FPS comparison in a large but understandable chart on a single page.


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