Report: AMD to Kill Off "VISION" APU Branding
December 31, 2012 12:39 PM
comment(s) - last by
Marketing move would simplify brand names, but not everyone is happy
For two generations of accelerated processing units (APUs) -- Advanced Micro Devices, Inc.'s (AMD) CPU+GPU single die affordability/mobility-focused solution -- the word
"VISION" has been tacked on
to indicate that the chip is an APU. The branding first popped up in the
and continued with the second-gen
, though, that the VISION brand is about to be killed off (for now AMD's
VISION brand homepage
appears alive, but that could soon change).
The APUs will simply snip the designation -- for example "AMD VISION A10" will become "AMD A10". The site doesn't appear entirely happy with this change -- Leo Yim complains:
At the end, the move to the new branding doesn’t benefit the customers much, or help to make better purchase decisions. Besides the respective price points for different APU platforms, nothing substantial is achieved with this purely marketing decision.
But he acknowledges that the move does simplify things and doesn't have that big an impact ultimately.
AMD is rumored to be clipping the "VISION" brand name.
recently rolled out
-core based FX series chips (code-name:
). A mid-range
is also expected to be incoming, based on roadmap leaks.
A new 28 nm low-power APU core (for the A6/A4/E2/E1 models)
will land in mid-2013
, AMD has said that the power-efficient chip will pack a more-powerful DirectX 11.1-compatible GPU core. AMD is rumored to be relying primarily on ball-grid-array (BGA) designs for
, nixing upgrade routes.
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RE: No big deal IMO
12/31/2012 3:47:33 PM
You're right, they did such a bad job advertising this that no one is even going to notice.
RE: No big deal IMO
12/31/2012 7:26:09 PM
I also think what they are doing now is also one of the main reason there was little recognition on their platforms; they keep on changing the platform name.
"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer
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