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Print 16 comment(s) - last by Mint.. on Jan 3 at 3:12 PM


2013 Ford Fusion Energi plug-in hybrid  (Source: Ford)
The vehicle achieves the electric equivalent of 108/92/100 MPGe city/highway/combined respectively

In a continuous effort to beat Toyota's Prius, Ford has announced a new 100 MPG Fusion.

Ford said its latest version of the 2013 Fusion, the plug-in hybrid model called the Fusion Energi, achieves the electric equivalent of 108/92/100 MPGe city/highway/combined respectively. This beats Toyota's Prius plug-in, which gets 95 MPGe combined.

“The Fusion Energi plug-in hybrid is the exclamation point for Ford’s transformed lineup of fuel-efficiency leaders that now beats Toyota across the board,” said Raj Nair, group vice president, Global Product Development at Ford.

According to Ford, drivers can save about $6,850 on gas over a five-year period with the Fusion Energi.

Ford currently has a regular gas Fusion, two turbocharged EcoBoost models and a hybrid version of the Fusion. The 2013 Ford Fusion hybrid recently scored an EPA certified 47 MPG combined.

However, Ford was recently hit with a class-action lawsuit for alleged false and misleading marketing campaigns for the 2013 C-MAX and Fusion hybrid vehicles. McCuneWright, a law firm based in California, was the one to launch the suit. C-MAX customer Richard Pitkin purchased a C-Max Hybrid vehicle in October and alleged that he only averaged 37 MPG during that time, which is significantly lower than the EPA rating of 47 MPG.

Despite that hiccup, Ford sees a healthy future in regards to sales. Ford predicts hybrid/electric vehicle sales to exceed 19,000 in Q4 2012. That's more than half of the entire year's hybrid sales.

Source: Ford



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By Mint on 12/31/2012 4:25:23 AM , Rating: 3
I was hoping for reasonable pricing for the Fusion Energi, as the C-Max Energi (same plugin powertrain) only costs $4700 more than the similarly equipped Hybrid SEL, and $7700 more than the base hybrid.

The Fusion Energi costs $12000 more than the base hybrid! Ford is milking it's position as the best looking plugin for all its worth. I really thought this car would bring affordable plugins to anyone that wanted a midsize sedan.

Oh well. Hopefully the competition will step up its game.




By Flunk on 12/31/2012 8:46:39 AM , Rating: 2
Ford wanting profit (which is what every corporation wants) is not the issue here. The extra equipment needed on the hybrid version, especially the battery is very expensive. The difference between the mild hybrid SEL and Energi models is due mostly to battery size differences.

I'm not saying they're not trying to make money (everyone is), but if they could sell this cheaper they would.


By Mint on 12/31/2012 10:17:23 AM , Rating: 1
quote:
The difference between the mild hybrid SEL and Energi models is due mostly to battery size differences.
Yes, I know. That's precisely why the delta should be so much smaller going from 1.4kWh to 7.5 kWh packs, because batteries don't cost anywhere near $2000/kWh. The C-MAX price difference of $4700 is much more representative of battery + charger/electronics costs.

Every corporation wants more profits. Ford would charge $50k for the base Fusion if it could, but it would be slaughtered by the competition then. The key is that the C-Max is up against the trusted Prius brand (Prius, Prius V, Prius Plugin). Most shoppers won't even give the C-Max any consideration unless it's notably cheaper. The base and regular-hybrid Fusions are in the extremely competitive midsize car segment. If they overprice either, they won't sell.

The Fusion Energi, however, almost stands alone, so they're marking it up. The Volt is really the only competition, but it doesn't look nearly as nice and only seats four.
quote:
but if they could sell this cheaper they would.
I don't agree, because we know they can sell it cheaper, and the C-Max is evidence. An intentional markup is the only explanation for the Fusion's plugin price premium being so much bigger than that of the C-Max.


By corduroygt on 12/31/2012 12:04:36 PM , Rating: 2
It's a good thing then, that the C-max is the better car due to more interior space and more versatile configuration, as well as being able to see out of it compared to the high-waistline small windows Fusion...


By Brandon Hill (blog) on 12/31/2012 12:12:32 PM , Rating: 2
Out of all of them, the regular C-MAX Hybrid is the most versatile and economical IMHO. It's a hatchback, the rear seats can fold down, and it's priced right.

The C-MAX Energi and Fusion Energi would be off my list because:

1) The C-MAX Energi sacrifices too much in the way of seats up cargo space and the load floor is too high due to the larger battery pack.

C-MAX: http://img542.imageshack.us/img542/2787/492013ford...
C-MAX Energi: http://img23.imageshack.us/img23/3423/372013fordcm...

That is an ABSOLUTE deal killer!

2) The Fusion Energi is priced too dearly for me, and it too suffers from a small cargo hold.


By Mint on 12/31/2012 9:08:02 PM , Rating: 2
Hmm, that takes up a lot more space that I thought. 6kWh of lithium-ion cells takes about 1 cubic foot, and I'd wouldn't expect that you'd need to triple that for cooling/protection, let alone 5x the room.

Still more space than a sedan, though, especially with the seats folded, so I don't see it as a deal breaker for everyone. I take it that you wouldn't consider the regular Fusion due to trunk size, right?


By Nutzo on 1/2/2013 11:08:16 AM , Rating: 2
You forgot the lack of a spare tire in the C-Max (both the hybrid and the plugin). That is what removed the C-Max from my list.


By Brandon Hill (blog) on 1/2/2013 12:07:55 PM , Rating: 2
Spare tire? I can count the number of time I've even had to use my spare in nearly 20 years of driving: ONCE! And why not just carry a bottle of fix-a-flat?

Besides, my current car and my wife's car came with 5 years of roadside assistance. I don't even have to lift a finger other than to call for help. Last time I called for an issue, they showed up at my front door within 20 mins.

Heck, many cars come with at least three years of roadside assistance.


By knutjb on 12/31/2012 2:24:56 PM , Rating: 1
quote:
Yes, I know. That's precisely why the delta should be so much smaller going from 1.4kWh to 7.5 kWh packs, because batteries don't cost anywhere near $2000/kWh. The C-MAX price difference of $4700 is much more representative of battery + charger/electronics costs.
How much do those batteries weigh? They still have to meet the same crash safety standards. You think that extra engineering is free?


By Mint on 12/31/2012 8:55:07 PM , Rating: 2
Okay, you tell me why going from hybrid to plugin costs $4700 for the C-Max and maybe $9000 ($12k minus the value of extra features) for the Fusion, when both car models USE THE SAME POWERTRAINS.

Geez, you'd think people would get the point after stating it twice.


By Rage187 on 12/31/2012 9:25:26 AM , Rating: 2
whatever money you would save in gas, they jack up the price of the car that much, plus the cost of the equipment. So, not only do you end up paying $30,000+ for an OK car but you never really save anything in gas as you are paying for it plus the batteries in the car payment.


By Shig on 12/31/2012 2:24:58 PM , Rating: 2
In 2013 we're going to see a lot of plug-in hybrids, wait for the competition to kick in and pickup a really good lease. Chevy was offering leases at losses a couple months ago on the Volt. These companies will basically pay you for electrified vehicle brand recognition.


By Mint on 12/31/2012 9:20:29 PM , Rating: 2
It probably isn't much of a loss. A used Volt not only saves gas, but the engine has only put on about 1/4 of the mileage on the odometer, so it'll have higher resale value. So far it's GM's most reliable car.

Leases allow a more direct comparison of running costs for EVs, because the manufacturer can calculate depreciation and take on risk whereas people who buy a car outright want a payback in maybe ~5 years.


By Nutzo on 1/2/2013 11:11:57 AM , Rating: 2
No, they where leasing at a loss to try and build market share due to the poor sells rate of the Volt. The number one market (outside of the government) for Volts is California, and the number one reason people in California buy the Volt, is so they can use the carpool lanes.


By Dr. Kenneth Noisewater on 1/2/2013 5:58:08 PM , Rating: 2
The jury's still out on 3-5 year residuals on Volt, sans subsidies of course!

(though it'll be interesting to see interstate arbitrage given the different state-level subsidies available..)


By Mint on 1/3/2013 3:12:11 PM , Rating: 2
Whether you look at it from the consumer's POV or GM's, of course subsidies need to be included. If the same Volt sold for $50k, would resale value be any higher? Barely, because a used car sells for whatever a used car buyer is willing to pay for it in the face of so many other options. Nobody cares what original MSRP was for a used car.

We'll see if GM guessed right. I bet a lot of people will pay many thousands more for a 3 year old Volt over another 3 year old car whose previous owner payed higher lease rates.


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