Print 17 comment(s) - last by Mike Acker.. on Jan 3 at 9:46 AM

The phone will be sold in the U.S. and Europe

It's very rare that you see someone using a mobile phone that isn't a smartphone, but these high-tech mobile devices aren't for everyone.

That's why Fujitsu Ltd. is looking to sell a smartphone that is easy to use in the United States and Europe, and it's especially made for senior citizens.

The phone, called "Raku-Raku Smartphone," has features such as larger letters, higher volume and display images that are easier to see. These are meant to appeal to elderly U.S. and European citizens.

Why the U.S. and Europe specifically? Fukitsu said Apple and Samsung have already taken over the smartphone market in these areas, and that it doesn't have the money to market a brand the way those two have. However, it did see an opportunity to market a smartphone to the elderly (which Apple and Samsung have not done yet).

Also, Fujitsu is looking to sell devices in areas other than Japan to increase sales.


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dedicated niche
By Nortel on 12/31/2012 10:00:52 AM , Rating: -1
Hate to say it but the iPhone is dead easy to use and if you navigate to general options -> accessibility, there are a plethora of helpful options for old folks. "Zoom", "large text", hearing aid support, a tutorial mode, "assistive touch", etc... I can't really see the older generation needing a targeted device specifically for them. Just my 2c.

RE: dedicated niche
By kamiller422 on 12/31/2012 12:52:54 PM , Rating: 2
You really hated to say that? Must have been painful to type.

RE: dedicated niche
By Nutzo on 1/2/2013 11:03:18 AM , Rating: 1
Except most older people would never spend that much on a mobile phone. They generally see a cell phone as something for emergencies at maybe $100 a year, not the $100+ a month a an iPhone costs.

RE: dedicated niche
By Nutzo on 1/2/2013 11:05:04 AM , Rating: 1
However I do agree with the 1st part of your statement :)

Hate to say it but the iPhone is dead

“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith

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