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Samsung aims high for 2013

With the final days of 2012 upon us, many companies are looking forward to “great success” in 2013. Samsung is expecting to sell 510 million mobile phones next year, which would represent a 20 percent rise compared to 2012.

Of the 510 million mobile phones it expects to sell, 390 million will be smartphones with the remainder coming from the sale of feature/budget phones.

"There are some possibilities that smartphone demand will slow in general. But we are seeing new demand for devices using Long Term Evolution (LTE),'' said Kim Hyun-joon, an executive at Samsung's telecommunications division."

Samsung also announced that it intends to build 240 million devices at its Vietnamese factory, 170 million devices in China, 20 million in India, and 40 million devices at its Korean factory. Samsung also plans to spend $2.2 billion upgrading handset factories in Vietnam by 2020 to boost output.

"By offering better pricing to consumers in developing nations, we will find new growth. This will also enable consumers in developed nations like North America and Europe to buy our LTE devices at more affordable prices,'' said a Samsung official.

Analysts are predicting that Samsung will dethrone Nokia to become the top handset shipper in the world for 2012. Nokia has held that title for 14 years. 

Source: Korea Times





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