Sources: PNAS , 
quote: I like that big collapse thing. Once we stop expanding from the big bang there is no reason gravity won't start pulling us all back. It could be a big endless cycle.
quote: Disorder increases with time. So following each cycle, the universe must get more and more disordered. But if there has already been an infinite number of cycles, the universe we inhabit now should be in a state of maximum disorder. Such a universe would be uniformly lukewarm and featureless, and definitely lacking such complicated beings as stars, planets and physicists – nothing like the one we see around us. One way around that is to propose that the universe just gets bigger with every cycle. Then the amount of disorder per volume doesn’t increase, so needn’t reach the maximum. But Vilenkin found that this scenario falls prey to the same mathematical argument as eternal inflation: if your universe keeps getting bigger, it must have started somewhere.