Ads Could Soon Be Sent Directly to Your Facebook Inbox
December 20, 2012 11:00 PM
comment(s) - last by
Facebook announced that it will begin testing a new Facebook Messaging system
If you thought that seeing advertisements in your Facebook news feed was annoying, get ready for Facebook's latest marketing scheme: ads sent to your inbox.
Facebook announced that it will
a new Facebook Messaging system, where users can no longer choose to have just friends or connections message their inbox; instead, people (or marketers) can pay to have messages sent to you.
Right now, relevant messages from friends can be sent to your inbox while other less relevant messages are sent to the "Other" folder. What non-friends or marketers can do is pay to make sure their message is sent to your inbox instead of the "Other" folder.
"Today we’re starting a small experiment to test the usefulness of economic signals to determine relevance," said Facebook's announcement. "This test will give a small number of people the option to pay to have a message routed to the Inbox rather than the Other folder of a recipient that they are not connected with.
"Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful."
Facebook said the new service will have restrictions, such as keeping it to personal messages only and allowing only one per week during the testing phase. Facebook said it will allow people to message someone they may have seen speak live or perform, but aren't friends with, or seek others out for job opportunities (sort of like LinkedIn, where you have to upgrade to a paid account to send someone private InMail).
However, it's likely that Facebook is just doing this to allow marketers greater reach to its one billion monthly active users.
Just last month,
Google's Vice President of Product Bradley Horowitz
bashed Facebook's approach to ads
He criticized the fact that ads are forced into people's news feeds. He even went as far as comparing Facebook ads to a guy with a sandwich board popping in between a father and his daughter during an important conversation.
"We don't have to make next week's payroll by jamming ads at users," said Horowitz.
This article is over a month old, voting and posting comments is disabled
12/22/2012 5:54:19 PM
It's ironic that the first line talked about how annoying ads are then this huge ad on DT scrolled up and blocked the entire screen on my phone.
"I modded down, down, down, and the flames went higher." -- Sven Olsen
Google VP Bashes Facebook, Says Ads are Intrusive
November 30, 2012, 12:39 PM
Facebook Begins Testing "Want" Button
October 9, 2012, 9:37 AM
"Bitcoin COO" Explains Bitcoin to Conan O'Brien in Layman's Terms
March 11, 2014, 9:53 AM
Comcast Paying Millions to Congress to Solidify Time Warner Cable Acquisition
March 10, 2014, 8:25 PM
AT&T Cuts Price of 2GB Shared Data Plan, T-Mobile Ups Cost of Unlimited Option
March 10, 2014, 2:51 PM
Sprint Chairman Says Carrier Still Interested in T-Mobile Purchase
March 10, 2014, 2:11 PM
Vine Users No Longer Allowed to Post Pornographic Videos
March 7, 2014, 1:47 PM
Facebook Launches Slightly Tweaked News Feed
March 7, 2014, 9:03 AM
Most Popular Articles
Bitcoin King Pt. II: Mt. Gox's Dictator Karpelès Proves Tragically Flawed
March 7, 2014, 1:12 PM
Bitcoin King: Mt. Gox CEO Mark Karpelès' History of Arrests, Firings
March 5, 2014, 9:05 AM
Windows 8.1 Update 1 Leaked Early
March 7, 2014, 9:30 AM
Apple Won't Let UK Sons Unlock Their Deceased Mother's iPad
March 6, 2014, 12:44 PM
Lt. Gen. Davis Says Next Gen USAF Bomber Will "Of Course" Surpass $550M/Unit
March 6, 2014, 9:45 AM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information