Ads Could Soon Be Sent Directly to Your Facebook Inbox
December 20, 2012 11:00 PM
comment(s) - last by
Facebook announced that it will begin testing a new Facebook Messaging system
If you thought that seeing advertisements in your Facebook news feed was annoying, get ready for Facebook's latest marketing scheme: ads sent to your inbox.
Facebook announced that it will
a new Facebook Messaging system, where users can no longer choose to have just friends or connections message their inbox; instead, people (or marketers) can pay to have messages sent to you.
Right now, relevant messages from friends can be sent to your inbox while other less relevant messages are sent to the "Other" folder. What non-friends or marketers can do is pay to make sure their message is sent to your inbox instead of the "Other" folder.
"Today we’re starting a small experiment to test the usefulness of economic signals to determine relevance," said Facebook's announcement. "This test will give a small number of people the option to pay to have a message routed to the Inbox rather than the Other folder of a recipient that they are not connected with.
"Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful."
Facebook said the new service will have restrictions, such as keeping it to personal messages only and allowing only one per week during the testing phase. Facebook said it will allow people to message someone they may have seen speak live or perform, but aren't friends with, or seek others out for job opportunities (sort of like LinkedIn, where you have to upgrade to a paid account to send someone private InMail).
However, it's likely that Facebook is just doing this to allow marketers greater reach to its one billion monthly active users.
Just last month,
Google's Vice President of Product Bradley Horowitz
bashed Facebook's approach to ads
He criticized the fact that ads are forced into people's news feeds. He even went as far as comparing Facebook ads to a guy with a sandwich board popping in between a father and his daughter during an important conversation.
"We don't have to make next week's payroll by jamming ads at users," said Horowitz.
This article is over a month old, voting and posting comments is disabled
RE: [self-righteous rage]
12/22/2012 2:39:49 PM
I bet you get excited whenever you look at your spam folder don't you.
I'd get a refund on the penis pills though. They only cock they've made bigger is you.
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
Google VP Bashes Facebook, Says Ads are Intrusive
November 30, 2012, 12:39 PM
Facebook Begins Testing "Want" Button
October 9, 2012, 9:37 AM
Microsoft to Discontinue Free, Ad-supported Xbox Music Service on December 1
October 23, 2014, 10:03 AM
Christian Bale Confirmed to Play Steve Jobs in Upcoming Film
October 23, 2014, 8:43 AM
Monica Lewinsky Speaks Out, Calls Herself "Patient-Zero" for Internet Cyberbullying
October 21, 2014, 2:25 PM
Google Fiber Finally Heading to Austin, Texas in December
October 16, 2014, 11:48 AM
Dropbox Flexes Security Muscle, Appears to Have Squashed Password Breach
October 15, 2014, 12:12 PM
U2’s Bono Apologizes for Forced “Songs of Innocence” Album Downloads
October 15, 2014, 7:55 AM
Most Popular Articles
Chinese Government Declares Digital War Against America's Top Tech Firms
October 20, 2014, 12:07 PM
Report: 2015 Ford Focus Electric MSRP Slashed by $6,000, Will Retail for $29,995
October 18, 2014, 6:23 PM
Apple Releases iOS 8.1; Adds Apple Pay Support, SMS Relay, Instant Hotspot
October 20, 2014, 1:00 PM
Windows 8.1 + Android "Sell Mini PC" w/ Bay Trail Creates New PC Form Factor
October 20, 2014, 5:07 PM
Update: Motorola Droid Turbo Coming Oct 28, 48-hour Battery Life Confirmed
October 19, 2014, 9:19 PM
Latest Blog Posts
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information