Ads Could Soon Be Sent Directly to Your Facebook Inbox
December 20, 2012 11:00 PM
comment(s) - last by
Facebook announced that it will begin testing a new Facebook Messaging system
If you thought that seeing advertisements in your Facebook news feed was annoying, get ready for Facebook's latest marketing scheme: ads sent to your inbox.
Facebook announced that it will
a new Facebook Messaging system, where users can no longer choose to have just friends or connections message their inbox; instead, people (or marketers) can pay to have messages sent to you.
Right now, relevant messages from friends can be sent to your inbox while other less relevant messages are sent to the "Other" folder. What non-friends or marketers can do is pay to make sure their message is sent to your inbox instead of the "Other" folder.
"Today we’re starting a small experiment to test the usefulness of economic signals to determine relevance," said Facebook's announcement. "This test will give a small number of people the option to pay to have a message routed to the Inbox rather than the Other folder of a recipient that they are not connected with.
"Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful."
Facebook said the new service will have restrictions, such as keeping it to personal messages only and allowing only one per week during the testing phase. Facebook said it will allow people to message someone they may have seen speak live or perform, but aren't friends with, or seek others out for job opportunities (sort of like LinkedIn, where you have to upgrade to a paid account to send someone private InMail).
However, it's likely that Facebook is just doing this to allow marketers greater reach to its one billion monthly active users.
Just last month,
Google's Vice President of Product Bradley Horowitz
bashed Facebook's approach to ads
He criticized the fact that ads are forced into people's news feeds. He even went as far as comparing Facebook ads to a guy with a sandwich board popping in between a father and his daughter during an important conversation.
"We don't have to make next week's payroll by jamming ads at users," said Horowitz.
This article is over a month old, voting and posting comments is disabled
RE: [self-righteous rage]
12/22/2012 2:39:49 PM
I bet you get excited whenever you look at your spam folder don't you.
I'd get a refund on the penis pills though. They only cock they've made bigger is you.
"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs
Google VP Bashes Facebook, Says Ads are Intrusive
November 30, 2012, 12:39 PM
Facebook Begins Testing "Want" Button
October 9, 2012, 9:37 AM
Target Chief Information Officer Resigns in Wake of Holiday Data Breach
March 6, 2014, 2:01 PM
Quick Note: Yahoo to Require Users of its Services to Have Yahoo IDs
March 5, 2014, 4:55 PM
Ellen DeGeneres' Star-studded "Selfie" Briefly Crashes Twitter During Oscar Broadcast
March 3, 2014, 8:27 AM
Comcast Deal May See Netflix Start Paying Verizon, AT&T
February 25, 2014, 9:29 AM
Report: NSA Still Spying on German Officials
February 24, 2014, 1:19 PM
Netflix Agrees to Pay Comcast to End Traffic Jam
February 24, 2014, 10:00 AM
Most Popular Articles
Mt. Gox Bitcoin CEO Can't Stifle Grin as he Bows in Apology for Bankruptcy
February 28, 2014, 5:00 PM
Report: Microsoft Considering Offering Free “Windows 8.1 with Bing”
February 28, 2014, 10:21 AM
Facebook Kills Popular Messenger App for PCs
March 1, 2014, 4:01 PM
Two More Microsoft Executives Leaving the Company
March 3, 2014, 4:38 PM
USAF Moves Forward With Long Range Bomber Program Despite Budget Crunch
March 4, 2014, 9:44 AM
Latest Blog Posts
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
NSA and Congress -- You Will Never Kill the Constitution, It's an Idea
Nov 10, 2013, 2:00 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information