TIME Person of the Year Runner-Up: Tim Cook
December 20, 2012 12:44 PM
comment(s) - last by
Cook received runner-up for successfully filling Steve Jobs' shoes
TIME has named U.S. President Barack Obama the Person of the Year for the second time (he was also Person of the Year in 2008), but one of the runners-up for TIME's annual award was none other than
Apple's CEO Tim Cook
Why Cook? TIME had a list of reasons, ranging from the fact that Cook was the first to professionally transition to Apple's CEO without a civil war within the company, to his "Apple" look, to his ability to step in and run the company when so many thought that Steve Jobs
"Like an Apple product, Cook runs smooth and fast," said Lev Grossman, TIME. "When
Jobs died on Oct. 5, 2011
, of pancreatic cancer, there were questions about whether Cook could lead Apple. Some, myself included, wondered whether Apple was even a viable company without Jobs. Since then Cook has gone about his business apparently unintimidated by his role as successor to one of the greatest innovators in history. Cook’s record hasn’t been flawless, but he has presided in a masterly way over both a thorough, systematic upgrading of each of the company’s major product lines and a run-up in the company’s financial fortunes that can only be described as historic."
Apple was considered a tech superpower when Jobs held the reigns, putting out wildly popular devices like the iPod, iPhone and iPad during his tenure. He was a forceful, outspoken and emotional person, making the quiet and smooth Cook a questionable follower for the position.
Jobs stepped down as CEO in August 2011 and died that October having already told Cook that he was chosen as the next CEO of Apple. Since then, Cook has successfully launched products that continue to be explosively popular (the new iPad, iPhone 5,
) and has hit some record-breaking sales.
"Cook has done it his way," said Grossman. "Jobs was famously over the top: he came at you from across the room, flashing his lightning-bolt eyebrows, and he browbeat you till you either agreed with him or pretended to, just to make him for God’s sake stop. That’s not how Cook operates. He’s a seducer, a Southern drawler, slow and soft-spoken. He has been observed winking. He doesn’t come at you; he waits for you to come to him. And sooner or later you do, not because you have to but because, dang it, you want to."
Cook certainly has brought Apple through some tough times since his takeover. Earlier this year,
The New York Times
attacked the company for standing by while its Asian suppliers provided subpar working conditions for its workers.
Later, Apple released its first mapping service after ditching Google Maps, but once it launched, the app was a catastrophe. The service gave images that looked nothing like the location it represented, the navigation was off, and people have even
gotten lost in dangerous areas
thanks to Apple's mapping.
apologized to customers
for the issues, and Apple executives in charge of the maps service like
This article is over a month old, voting and posting comments is disabled
12/20/2012 3:10:18 PM
If you quote the entire paragraph, it's even worse. Why he spends such a significant portion of the article on Tim Cook's physical appearance, I do not, know, but I can only assume Lev Grossman may have a bit of a crush. :)
Supposedly, (from wiki) the person of the year "has done the most to influence the events of the year". I just don't see how Tim Cook is even a possibility for that. Tim (according to his bio on Time) has accomplished record stock prices for Apple while avoiding a messy CEO transition. Great accomplishments, but I don't see why that would make him runner up for person of the year.
12/21/2012 12:51:46 AM
Time has been taken over by an Apple fanboy 5th column.
“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs
Apple's iOS 6 Maps Leads Australian Motorists to Dangerous Areas
December 10, 2012, 12:11 PM
Apple iOS 6 Maps Manager Fired
November 27, 2012, 3:34 PM
Apple iPad Mini Review Roundup
October 31, 2012, 1:34 PM
Apple Execs Scott Forstall, John Browett Parting Ways with the Company
October 29, 2012, 6:36 PM
Apple CEO Tim Cook Apologizes for iOS 6 Maps Fiasco; Tells Customers to Use Bing, Google
September 28, 2012, 9:11 AM
Smart Security Cameras: 5 Good Choices For Any Budget
July 25, 2016, 7:13 PM
Top 5 Smart Watches
July 21, 2016, 11:48 PM
Retiree Sues Apple For $7,500 for Wiping Honeymoon Photos From His iPhone
November 30, 2015, 10:23 AM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
OnePlus One, OnePlus 2 Will Receive Android Marshmallow in Q1 2016
November 16, 2015, 9:58 AM
Lenovo Whoa: Motorola Droid MAXX 2 and Turbo 2 Break Cover in Leaks
October 26, 2015, 3:12 PM
Most Popular Articles
Say Goodbye to Data Plans - Sprint and T-Mobile offer Unlimited Data
August 22, 2016, 6:12 AM
Lenovo vs. Asus vs. HP - Best Laptop Under $500.00
August 19, 2016, 4:00 AM
Get Ready to wait in line – iPhone 7 due September.
August 18, 2016, 7:15 AM
5 Healthy and Creative ways to add Fiber to your Diet By Monique C. Bethell, Ph.D.
August 18, 2016, 7:43 AM
Uber - Everyone's Autonomous Car Driver?
August 20, 2016, 6:01 AM
Latest Blog Posts
Coming Soon - Drones and Airports
Aug 24, 2016, 12:40 PM
SolarCity’s Gigafactory: A Milesone in Emerging Technology by Lily Emamian - 15 August 2016
Aug 15, 2016, 6:30 AM
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information