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Cook received runner-up for successfully filling Steve Jobs' shoes

TIME has named U.S. President Barack Obama the Person of the Year for the second time (he was also Person of the Year in 2008), but one of the runners-up for TIME's annual award was none other than Apple's CEO Tim Cook.

Why Cook? TIME had a list of reasons, ranging from the fact that Cook was the first to professionally transition to Apple's CEO without a civil war within the company, to his "Apple" look, to his ability to step in and run the company when so many thought that Steve Jobs was Apple.

"Like an Apple product, Cook runs smooth and fast," said Lev Grossman, TIME. "When Jobs died on Oct. 5, 2011, of pancreatic cancer, there were questions about whether Cook could lead Apple. Some, myself included, wondered whether Apple was even a viable company without Jobs. Since then Cook has gone about his business apparently unintimidated by his role as successor to one of the greatest innovators in history. Cook’s record hasn’t been flawless, but he has presided in a masterly way over both a thorough, systematic upgrading of each of the company’s major product lines and a run-up in the company’s financial fortunes that can only be described as historic."

Apple was considered a tech superpower when Jobs held the reigns, putting out wildly popular devices like the iPod, iPhone and iPad during his tenure. He was a forceful, outspoken and emotional person, making the quiet and smooth Cook a questionable follower for the position.

Jobs stepped down as CEO in August 2011 and died that October having already told Cook that he was chosen as the next CEO of Apple. Since then, Cook has successfully launched products that continue to be explosively popular (the new iPad, iPhone 5, iPad mini) and has hit some record-breaking sales.

"Cook has done it his way," said Grossman. "Jobs was famously over the top: he came at you from across the room, flashing his lightning-bolt eyebrows, and he browbeat you till you either agreed with him or pretended to, just to make him for God’s sake stop. That’s not how Cook operates. He’s a seducer, a Southern drawler, slow and soft-spoken. He has been observed winking. He doesn’t come at you; he waits for you to come to him. And sooner or later you do, not because you have to but because, dang it, you want to."

Cook certainly has brought Apple through some tough times since his takeover. Earlier this year, The New York Times attacked the company for standing by while its Asian suppliers provided subpar working conditions for its workers.

Later, Apple released its first mapping service after ditching Google Maps, but once it launched, the app was a catastrophe. The service gave images that looked nothing like the location it represented, the navigation was off, and people have even gotten lost in dangerous areas thanks to Apple's mapping.

Cook apologized to customers for the issues, and Apple executives in charge of the maps service like Scott Forstall and Richard Williamson.

Source: TIME

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RE: Cringeworthy
By geddarkstorm on 12/20/2012 2:25:51 PM , Rating: 2
Oh hey, Apple fanfiction! I knew it was only a matter of time...

RE: Cringeworthy
By Mitch101 on 12/20/2012 3:52:52 PM , Rating: 2
Runner up is the First Loser.

RE: Cringeworthy
By Apone on 12/21/2012 6:04:13 PM , Rating: 3
Reminds me of one of Jerry Seinfeld's jokes regarding finishing with a Silver Medal or Second Place. He said "Congratulations, you almost won; Of all the losers, you came in first! You're the Number 1 Loser!"

RE: Cringeworthy
By B3an on 12/20/2012 10:53:40 PM , Rating: 5
Meanwhile Bill Gates gives BILLIONS to charity and tries to wipe out malaria.

But nope lets talks about some guys grey hair, and how they sell shiny toys to sheeple, because that makes someone a true hero /s

RE: Cringeworthy
By Donkey2008 on 12/21/2012 1:22:17 PM , Rating: 2
How do you know he doesn't give a lot to charity? Most CEOs do. How much have you given Mr. Perfect?

RE: Cringeworthy
By superstition on 12/21/2012 11:46:38 PM , Rating: 2
Gates didn't give that money away as if it came out of thin air, or was created by his hard work. The fact is, no one could physically or mentally work hard enough to justify amassing billions, certainly not someone whose main business consisted of buying existing products (and improving them, granted) and copying others'.

He gave back some of the money he took, enough to make people like him a bit more. He also uses "charitable giving" as a way to influence policy: like the deployment of a form of stack ranking for K-12 teacher evaluation.

The need for charity increases with the level of corruption in government/policy. Billionaires are the ones who determine that policy, and thus increase the perceived need for their charity and thus increase their social status even more by making them seem like good people.

"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation

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