Print 31 comment(s) - last by Cheesew1z69.. on Dec 22 at 7:24 AM

Cook received runner-up for successfully filling Steve Jobs' shoes

TIME has named U.S. President Barack Obama the Person of the Year for the second time (he was also Person of the Year in 2008), but one of the runners-up for TIME's annual award was none other than Apple's CEO Tim Cook.

Why Cook? TIME had a list of reasons, ranging from the fact that Cook was the first to professionally transition to Apple's CEO without a civil war within the company, to his "Apple" look, to his ability to step in and run the company when so many thought that Steve Jobs was Apple.

"Like an Apple product, Cook runs smooth and fast," said Lev Grossman, TIME. "When Jobs died on Oct. 5, 2011, of pancreatic cancer, there were questions about whether Cook could lead Apple. Some, myself included, wondered whether Apple was even a viable company without Jobs. Since then Cook has gone about his business apparently unintimidated by his role as successor to one of the greatest innovators in history. Cook’s record hasn’t been flawless, but he has presided in a masterly way over both a thorough, systematic upgrading of each of the company’s major product lines and a run-up in the company’s financial fortunes that can only be described as historic."

Apple was considered a tech superpower when Jobs held the reigns, putting out wildly popular devices like the iPod, iPhone and iPad during his tenure. He was a forceful, outspoken and emotional person, making the quiet and smooth Cook a questionable follower for the position.

Jobs stepped down as CEO in August 2011 and died that October having already told Cook that he was chosen as the next CEO of Apple. Since then, Cook has successfully launched products that continue to be explosively popular (the new iPad, iPhone 5, iPad mini) and has hit some record-breaking sales.

"Cook has done it his way," said Grossman. "Jobs was famously over the top: he came at you from across the room, flashing his lightning-bolt eyebrows, and he browbeat you till you either agreed with him or pretended to, just to make him for God’s sake stop. That’s not how Cook operates. He’s a seducer, a Southern drawler, slow and soft-spoken. He has been observed winking. He doesn’t come at you; he waits for you to come to him. And sooner or later you do, not because you have to but because, dang it, you want to."

Cook certainly has brought Apple through some tough times since his takeover. Earlier this year, The New York Times attacked the company for standing by while its Asian suppliers provided subpar working conditions for its workers.

Later, Apple released its first mapping service after ditching Google Maps, but once it launched, the app was a catastrophe. The service gave images that looked nothing like the location it represented, the navigation was off, and people have even gotten lost in dangerous areas thanks to Apple's mapping.

Cook apologized to customers for the issues, and Apple executives in charge of the maps service like Scott Forstall and Richard Williamson.

Source: TIME

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By Mumrik on 12/20/2012 1:48:15 PM , Rating: 2
"Like an Apple product, Cook runs smooth and fast,"

Regardless of how you feel about Cook/Apple, that's just horrible writing from Grossman.

RE: Cringeworthy
By Cheesew1z69 on 12/20/2012 1:49:10 PM , Rating: 4
From the real article...

He doesn’t look like Jobs, he looks like something Jobs would have made. Cook’s flawless cap of white hair could have been designed by Jony Ive and fabricated in China out of brushed aluminum.
Smacks of Apple fainboi and made me throw up a little in my mouth.

RE: Cringeworthy
By geddarkstorm on 12/20/2012 2:25:51 PM , Rating: 2
Oh hey, Apple fanfiction! I knew it was only a matter of time...

RE: Cringeworthy
By Mitch101 on 12/20/2012 3:52:52 PM , Rating: 2
Runner up is the First Loser.

RE: Cringeworthy
By Apone on 12/21/2012 6:04:13 PM , Rating: 3
Reminds me of one of Jerry Seinfeld's jokes regarding finishing with a Silver Medal or Second Place. He said "Congratulations, you almost won; Of all the losers, you came in first! You're the Number 1 Loser!"

RE: Cringeworthy
By B3an on 12/20/2012 10:53:40 PM , Rating: 5
Meanwhile Bill Gates gives BILLIONS to charity and tries to wipe out malaria.

But nope lets talks about some guys grey hair, and how they sell shiny toys to sheeple, because that makes someone a true hero /s

RE: Cringeworthy
By Donkey2008 on 12/21/2012 1:22:17 PM , Rating: 2
How do you know he doesn't give a lot to charity? Most CEOs do. How much have you given Mr. Perfect?

RE: Cringeworthy
By superstition on 12/21/2012 11:46:38 PM , Rating: 2
Gates didn't give that money away as if it came out of thin air, or was created by his hard work. The fact is, no one could physically or mentally work hard enough to justify amassing billions, certainly not someone whose main business consisted of buying existing products (and improving them, granted) and copying others'.

He gave back some of the money he took, enough to make people like him a bit more. He also uses "charitable giving" as a way to influence policy: like the deployment of a form of stack ranking for K-12 teacher evaluation.

The need for charity increases with the level of corruption in government/policy. Billionaires are the ones who determine that policy, and thus increase the perceived need for their charity and thus increase their social status even more by making them seem like good people.

RE: Cringeworthy
By Camikazi on 12/20/2012 3:09:53 PM , Rating: 2
OMG that is... it's... I don't even know what to call that, it's drooling, crazy fangirl fiction worthy.

RE: Cringeworthy
By nafhan on 12/20/2012 3:10:18 PM , Rating: 4
If you quote the entire paragraph, it's even worse. Why he spends such a significant portion of the article on Tim Cook's physical appearance, I do not, know, but I can only assume Lev Grossman may have a bit of a crush. :)

Supposedly, (from wiki) the person of the year "has done the most to influence the events of the year". I just don't see how Tim Cook is even a possibility for that. Tim (according to his bio on Time) has accomplished record stock prices for Apple while avoiding a messy CEO transition. Great accomplishments, but I don't see why that would make him runner up for person of the year.

RE: Cringeworthy
By bupkus on 12/21/2012 12:51:46 AM , Rating: 2
Time has been taken over by an Apple fanboy 5th column.

RE: Cringeworthy
By Mumrik on 12/21/2012 8:11:48 AM , Rating: 2
I can't believe somebody gets payed to write junk like that.

And at that level...

RE: Cringeworthy
By superstition on 12/21/2012 11:48:21 PM , Rating: 2
You're the one to blame if you take Time seriously in the first place.

RE: Cringeworthy
By Cheesew1z69 on 12/22/2012 7:24:25 AM , Rating: 2
Blame for what exactly? I don't really care what Time does.

RE: Cringeworthy
By GotThumbs on 12/20/2012 3:13:33 PM , Rating: 2
This "Story" is just one more reason Time and the mass-media have lost all credibility. What has this guy done that's so frickin fantastic?

The media of today lacks any level of credibility and just seems to be falling even faster away from neutrality and unbiased reporting. Is there even a code of ethics/honor that exists to be a "Writer/Reporter" today?

It's so sad the level this country is falling to.

There are better/more important REAL stories that should be written about. How about the fact that this country is experiencing an explosive increase in random violence and yet no one addresses the parallel to the huge growth of violent "Games" (more like training simulators) that are prevalent today. All one has to do is look at which console games are the biggest sellers and you will understand why you have so many psycho nut-jobs wearing black outfits and body armor committing these heinous acts without a hint of human emotion. They've been "practicing" 24/7. It's just pathetic how society has degraded and continues to lower it's expectations for each individual.

Best wishes in the coming year,

RE: Cringeworthy
By nocturne on 12/20/2012 4:26:50 PM , Rating: 2
Almost as bad as Katie Couric's 'most interesting people'..

RE: Cringeworthy
By Noonecares on 12/20/2012 7:38:41 PM , Rating: 3
I will give the reason why America is going to shit. No one is willing to take responsibility for anything. Blame it on T.V....Jack the Ripper was killing people before there was television. Blame it on games. The average gamer is 28. Blame it on schools and teachers. They are not your kid's parents. Blame it on guns. They can't shoot themselves. Remove firing pins. Man up, raise your kids and don't let mass media do it for you. Also as a side note, don't buy young ones violent video games. If it has a soldier or gun on the cover.... use common sense.

RE: Cringeworthy
By bupkus on 12/21/12, Rating: 0
RE: Cringeworthy
By Donkey2008 on 12/21/2012 1:25:16 PM , Rating: 2
A most entertaining tale, brethren.

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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