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Low-resolution screen support scraps HTC project

Rumors are circulating that HTC has scrapped a project that would produce a 5” or larger smartphone using the new Windows Phone 8 operating system. Apparently, HTC couldn’t justify going with the larger screen due to Microsoft’s strict screen resolution requirements.

While there are Android smartphones in that pipeline that support resolutions as high as 1080p, Microsoft has limited Windows Phone 8 to a maximum of 720p (for now).
 
According to Bloomberg’s source, HTC was looking to pick a fight with Samsung’s Galaxy Note II smartphone, which features a 720p display. By offering a 1080p competitor, HTC would have some bragging rights against Samsung’s offering. However, display parity wouldn’t do much for HTC, which has been battered in recent months in the smartphone market.

Bloomberg reports that HTC's decision will deliver a blow to Microsoft and its efforts to compete with Android in the smartphone market. Consumers wanting a large-screen smartphone will have no choice but to go with Android offerings if they are shopping from HTC. 

Source: Bloomberg



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RE: First of all...
By RufusM on 12/17/2012 12:44:53 PM , Rating: 5
This is just spec-war between the OEM phone makers. HTC wants to be the first to market to give them some differentiation and an advantage.

If Joe Schmo walks into a store it can be sold on quantitative specs: screen size, 1080p, quad-core, etc. Knowing the specs can produce placebo effects for qualitative differences when the customer knows one has inherently "more" or "better".

It can also give phone nerds something more to brag about.


"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer














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